1. Current Product Support

Objective: Enhance the competitiveness and value proposition of existing AL products through continuous benchmarking and value engineering initiatives.

Deliverables:

- Collaborate with COCE and Business Units to benchmark products and identify Value Analysis (VA) and Value Engineering (VE) opportunities.
- Assess product competitiveness against market offerings and recommend improvement actions.
- Monitor monthly implementation of VA/VE initiatives and ensure timely closure of 2B2 feedback points.

2. Market Intelligence and Customer Insights

Objective: Strengthen product positioning through systematic market intelligence gathering and customer feedback analysis.

Deliverables:

- Conduct competitive assessments of VA/VE proposals through surveys, market visits, and stakeholder interactions.
- Collect and analyze periodic customer feedback on implemented initiatives in coordination with the aftermarket team.
- Capture market learnings and competitor feature insights to drive continuous enhancement of AL product superiority.

3. Value-Based Sales Enablement

Objective:



Support sales effectiveness by articulating and promoting the value proposition of product enhancements.

Deliverables:

- Facilitate the introduction of VA/VE features as value-added bundled offerings across current product portfolios.
- Develop transparent communication materials highlighting features, benefits, and customer value.
- Provide inputs for sales circulars, training content, and product communication materials related to unique features and value offerings.

4. Team Building, Learning and Collaboration

Objective: Foster a culture of innovation, collaboration, and continuous professional development across stakeholders.

Deliverables:

- Drive awareness and adoption of value enhancement initiatives within the marketing function.
- Promote cross-functional collaboration with Business Units and COCE through transparency, mutual respect, and co-creation.
- Continuously enhance competencies in value-based selling, industry knowledge, and professional development to improve individual and organizational performance.

📌 Sr. Team Member - Achieve 2k (Chennai)
🏢 Ashok Leyland
📍 Chennai