Key Responsibilities

A.

Software

Marketing & Business Development

- Identify potential customers in the dairy and food processing industries.

- Promote dairy ERP, milk procurement, billing, inventory, and distribution management software.

- Develop current business opportunities through field visits, telephone calls, email, and digital marketing.

- Conduct market research and competitor analysis.

- Generate qualified leads and convert them into customers.

- Achieve monthly and quarterly sales targets.

B.

Customer Relationship

Management

- Understand customer requirements and recommend suitable software solutions.

- Conduct software demonstrations for prospective customers.

- Explain software features, benefits, pricing, and implementation processes.

- Coordinate with technical and implementation teams for customer onboarding.

- Maintain strong relationships with existing customers.

- Follow up on customer feedback, service requirements, and renewal opportunities.

C.

Marketing

Activities

- Develop marketing strategies to increase software sales.

- Promote software through social media, WhatsApp, email marketing, and other digital platforms.

- Prepare product presentations, brochures, and promotional materials.

- Participate in dairy industry exhibitions, trade fairs, and customer meetings.

- Maintain customer databases and sales reports.

D. Reporting & Coordination

- Prepare daily, weekly, and monthly sales reports.





- Maintain records of leads, customer visits, sales enquiries, and conversions.

- Coordinate with the software development, technical support, and finance teams.

- Monitor customer satisfaction and identify opportunities for business expansion.

1. Educational Qualification

- Any Degree / BBA / B.Com / B.Sc / MBA (Marketing).

- Qualification in Computer Science, IT, or Business Administration is preferred.

- Candidates with experience in software sales or dairy industry marketing will be given preference.

1. Experience

- 1–3 years of experience in software marketing, IT sales, or business development.

- Freshers with excellent communication and marketing skills may also apply.

- Experience in dairy ERP, FMCG, or food processing software will be an added advantage.

1. Required Skills

- Good communication and presentation skills.

- Basic knowledge of computer applications and business software.

- Understanding of dairy operations, milk procurement, billing, and distribution.

- Customer relationship management skills.

- Negotiation and sales conversion skills.

- Willingness to travel for customer visits.

- Ability to work independently and achieve targets.

Pay: ₹16,000.00 - ₹34,000.00 per month

Benefits

- Health insurance

- Provident Fund

Work Location: Hybrid remote in Dindigul District, Tamil Nadu

📌 Software Marketing Executive (Dindigul)
🏢 A R DAIRY FOOD PRIVATE
📍 Dindigul