Location: Mumbai / Delhi

Experience: Minimum 3 years in social media, content and PR, with agency experience mandatory

Role OverviewThe Social Media & PR Strategist will be an in-house role responsible for building, amplifying and strategising the social media and press presence of multiple firms and businesses, including law firms. The ideal candidate brings agency experience, a creative approach to content, and a clear understanding of how to take content beyond posting to genuine reach and visibility.

Key Responsibilities

- Develop and execute social media strategy for multiple firms and businesses across LinkedIn, Instagram, X, YouTube and other relevant platforms
- Conceptualise creative and engaging posts, reels, carousels, campaigns and trend-led content that make legal and business topics accessible
- Write captions, scripts and social media copy aligned with each brand's tone
- Amplify each firm's work, events, leadership insights and announcements to maximise reach, engagement and visibility
- Identify platforms, publications, communities and partnerships where content can be placed and repurposed




- Build and maintain relationships with journalists and editors at legal, business and mainstream publications
- Drive content and amplification for industry associations, initiatives and events
- Manage content calendars for each firm and track performance through analytics, reporting on reach, engagement and follower growth
- Use AI tools for ideation, content creation, editing, design support and performance analysis
- Brief designers on creatives and collaterals, and coordinate with website vendors on content updates and publication

Requirements
- Minimum 3 years of experience in social media, content and PR, including agency experience
- Proven portfolio of creative campaigns and social media growth
- Solid communication skills
- Proficiency with AI tools, social media management and analytics platforms
- Ability to manage multiple brands and businesses simultaneously
- Bachelor's degree in Mass Communication, Journalism, Marketing, English or a related field

📌 Social Media & PR Strategist (Mumbai)
🏢 White u0026 Brief Advocates and Solicitors
📍 Mumbai