About Uni Seoul

Uni Seoul is a Korean-inspired lifestyle brand bringing together cute, aesthetic, and trend-led products across stationery, accessories, gifting, plushies, and more. We are building a community-led brand for a young, digitally savvy audience that loves everything K-culture, cute aesthetics, and Seoul-inspired experiences.

About the Role

We are looking for a Social Media Executive who understands social media, understands internet culture, and knows how to turn content into conversations. You will be responsible for the day-to-day execution of Uni Seoul's social media presence, working closely with internal teams and creative agencies to ensure the brand stays relevant, consistent, and visible across platforms.

Key Responsibilities

- Content Execution

- Manage day-to-day content execution across Instagram, YouTube, Facebook, and other relevant social platforms.
- Coordinate the content calendar and ensure timely publishing of posts, Reels, Stories, and other formats. Responsible to review, and publish content across all platforms
- Ensure all content is aligned with Uni Seoul's brand voice, visual identity, and communication guidelines.
- Stay updated on trending formats, sounds, memes, conversations, and platform trends to identify relevant opportunities for the brand.

- Agency Coordination

- Coordinate with social media, creative, influencer, and other external agencies.
- Share briefs, timelines, feedback, and campaign requirements with agencies.
- Ensure timely delivery of content and campaigns as per the content calendar.
- Review agency outputs and ensure they meet Uni Seoul's brand and quality standards.
- Maintain smooth communication between internal stakeholders and external partners.

- Community & Social Engagement

- Actively engage with the right communities, creators, conversations, and pages relevant to Uni Seoul's target audience.
- Monitor comments, DMs, mentions, tags,



and relevant social conversations.
- Identify opportunities to organically insert Uni Seoul into relevant conversations and trends.
- Build relationships with relevant creators, communities, fan pages, and interest groups.
- Proactively participate in conversations around K-culture, K-beauty, lifestyle, fashion, stationery, gifting, Gen Z trends, and Korean pop culture.
- Focus on growing not just followers, but meaningful brand visibility, engagement, and community relevance.

- Social Media Insights

- Track platform performance and key metrics such as reach, engagement, views, shares, saves, and follower growth.
- Identify content formats and themes that perform well and recommend opportunities for improvement. Monitor competitor and category activity to keep Uni Seoul culturally and digitally relevant.
- Prepare regular social media performance reports and actionable insights.

What We're Looking For

- 1–2 years of experience in social media, content, digital marketing, or a similar role.
- Solid understanding of Instagram, YouTube, Facebook, and emerging social platforms.
- Naturally plugged into Gen Z culture, trends, memes, creators, and internet conversations.
- Strong communication and coordination skills.
- Good understanding of content formats, social media algorithms, and engagement mechanics.
- Ability to manage multiple content pieces, timelines, and stakeholders simultaneously.
- Strong attention to detail and a good eye for content.
- Proactive, highly organised, and comfortable working in a fast-paced brand environment.
- Experience working with creative/social media agencies is a plus.

What Success Looks Like

- Consistent and timely execution of Uni Seoul's social media calendar.
- Stronger engagement and visibility across relevant online communities.
- Faster identification and participation in relevant trends and conversations.
- High-quality, on-brand content across platforms.
- A growing and genuinely engaged Uni Seoul community.

📌 Social Media Marketing Specialist (Pune)
🏢 Uni Seoul
📍 Pune