The role

You will be the Social Media Manager for PL Capital. You will own social media across LinkedIn, Instagram, YouTube, X, WhatsApp, Telegram and any emerging platform, from strategy and execution to reporting and user growth. The role also includes online reputation management (ORM).

About PL Capital

- Founded in 1944 as a stockbroker, with over 80 years in the markets and regulated by NSE, BSE, MCX, SEBI, RBI and IRDAI.
- Diversified into retail broking, wealth management, institutional equities, investment banking, lending against shares and asset management (PMS, AIFs and quant strategies).
- Research is the core: an in-house platform spanning fundamental, technical, derivatives and quant research, now augmented with AI.
- Recognised for research and fair business practice: Thomson Reuters Analyst Awards winner, Asia Money top-20 analyst rankings, MCX Leading Member for Research, and the Jamnalal Bajaj Prize for Fair Business Practices.

What you will do

- Own social media strategy and execution across LinkedIn, Instagram, YouTube, X, WhatsApp, Telegram and other emerging platforms.
- Create a strategy for each platform and use each in its own way: long-form video and Shorts on YouTube, expert voices and thought leadership on LinkedIn, Reels and carousels on Instagram, real-time market commentary on X, and owned broadcast audiences on WhatsApp and Telegram.
- Drive organic leads from social: build content that brings qualified leads, webinar registrations and app installs, with every lead tracked to its source.
- Own YouTube as a channel: grow views, watch time, subscribers and engagement through a regular video calendar, and improve titles, thumbnails and retention using the data.
- Grow community and engagement on LinkedIn, Instagram and X, and build owned audiences on WhatsApp channels and Telegram.
- Plan and run the content calendar with the research, content and creative teams, turning research into posts, reels,



videos and carousels for each platform.
- Own reporting and analytics as a KPI you optimise: read platform analytics and Firebase data to see what drives reach, engagement and leads, and use it to improve content, timing and the customer journey.
- Run online reputation management (ORM): monitor mentions, reviews and complaints, respond quickly, and keep sentiment and ratings healthy.
- Track how PL Capital ranks and shows up on each platform and against peer brands, and act on the gaps.
- Make AI part of the daily workflow: generate content ideas and variants, repurpose research into multiple formats, automate reporting and analysis, and check every output before it goes live.
- Make sure all activity follows the compliance requirements of each business.

What you bring

- 4 to 7 years in marketing, with at least 2 years of hands-on ownership of social media for a brand.
- Proven record of growing a social presence, with numbers you can show: views, subscribers, engagement or leads. Experience growing a YouTube channel is preferred.
- Experience driving leads or app installs from organic social, with source tracking in place.
- Able to build a separate strategy for each platform instead of posting the same content everywhere.
- Hands-on command of LinkedIn, Instagram, YouTube and X, and working knowledge of WhatsApp and Telegram channels.
- Robust analytics: platform analytics and reporting that tie social to business outcomes.
- Experience with ORM and social listening tools.
- Strong writing, and the ability to explain investing and markets simply and accurately.
- Strong hands-on AI skills: you use AI tools every day for content ideas, copy and variants, research and reporting, and can show what you have built or sped up with them.
- Able to build repeatable AI workflows (prompts, templates, automations) for recurring tasks, with the judgement to check outputs before anything is published in a regulated category.
- Preferred experience across broking, mutual funds, wealth, PMS or AIFs.

📌 Social Media Manager (Mumbai)
🏢 PL Capital Group (Prabhudas Lilladher)
📍 Mumbai