About Kitab

Kitab is an AI-powered platform that brings together ancient wisdom, contemporary knowledge and behavioural science to help people make better decisions and navigate life. We turn texts like the Bhagavad Gita into practical guidance for stress, relationships, purpose and decisions, built around three pillars: Know Yourself, Grow Yourself, Free Yourself. Kitab is backed by Sunera Group and led by founder Ravi Reddy Kaki, who has built and exited companies before.

The role

We call this role Social Creative &

- Organic Growth Lead.

Your job: make Kitab one of the most recognisable brands on Instagram, X and LinkedIn, so people know it's Kitab before they see the logo. You'll own creative strategy and organic growth, from the first idea to the published post.

What you'll own

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- Social identity: content pillars, tone and recurring formats that make Kitab instantly recognisable

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- Hands-on creation: idea, script, edit and publish Reels, carousels, threads and posts

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- Platform strategy: a native plan for each platform, never the same post copied three times

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- Organic growth: weekly experiments, collaborations and distribution that grow the right audience

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- Community: turn comments and conversations into ideas, advocates and app interest

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- Content intelligence: a performance dashboard, weekly creative reviews and a library of winning hooks

Posting rhythm

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- Instagram: 4 Reels and 2 carousels a week

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- X: 1–2 posts a day and 1 thread a week

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- LinkedIn: 3 posts a week, including founder content

What success looks like by day 90 (proposed, agreed with you in week 1)
- 15% monthly growth in relevant followers
- 60% of Reel reach from non-followers
- 3 recurring Kitab series people recognise
- 1,000 visits a month to Kitab from social, tracked with UTMs





How AI fits this role

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- Scan trends and comments with Claude or ChatGPT and turn them into concepts

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- Produce animation, illustrations and visuals with tools like Higgsfield, Midjourney, HeyGen or ElevenLabs

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- Turn founder interviews and podcasts into clips, carousels and threads in hours

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- Prompt engineering: keep a shared prompt library for brand voice, hooks, captions and visual styles

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- Judgment: catch AI artefacts and factual slips; no engagement bait or automated replies

What you bring

- 1–3+ years creating content that clearly performed or growing social accounts

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- Sharp writing: hooks, scripts and captions

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- Visual taste and hands-on editing (Canva, CapCut or similar)

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- A clear sense of how Instagram, X and LinkedIn audiences differ

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- Prompt engineering and daily use of AI tools

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- Bonus: grew a consumer app, creator or media brand; built a recurring series; motion graphics; interest in psychology and philosophy

Who you are

Grounded, curious, accountable, kind and purpose-driven. You read books, not just feeds, and you use your phone with intention. This isn't about religion or background; people of every faith and none belong at Kitab.

How to get hired

- Portfolio review
- Intro call with Ganesh Bende, Marketing &
- Brand Lead
- 72-hour assignment: a two-week plan for one Kitab moment across Instagram, X and LinkedIn, one finished Reel or carousel, 5 hooks and the prompts you used
- Culture conversation with Kitab leadership
- Offer

Pay: fixed plus a performance-linked variable, discussed openly in the first conversation.

To apply, share three posts that performed and why, an account you helped grow, a format you invented, and how you use AI (with prompts). You can also email [email protected] with the subject "Social Media Manager – [Your name]".

📌 Social Media Manager (Social Creative & Organic Growth Lead) (Hyderabad)
🏢 Kitab
📍 Hyderabad