Social Media Manager

Native by Urban Company | Brand Marketing

About Native

Native is Urban Company's home-tech brand. We build products like smart locks and water purifiers that remove everyday friction from Indian homes. As we grow across categories, we want Native to be more than a product people buy. We want it to be a brand people follow, talk about and belong to.

About the Role

We're hiring a Social Media Manager to own Native's content across every social platform and turn our audience into a community. You'll set the voice, run the content engine, and take the brand off-screen through partnerships and on-ground activations.

This isn't a role where you schedule posts. You'll decide what Native stands for on social: what we say, how we say it, and who we say it with. Every Reel, collaboration and pop-up will carry your fingerprints.

We're looking for someone who has great taste in content and the operating discipline to ship it every day.

What You'll Own

Owned Content & Voice

- Own Native's content strategy and calendar across Instagram, YouTube, LinkedIn and emerging platforms.
- Define and evolve the brand's social voice, formats and content pillars, from product explainers to culture-led content.
- Lead in-house and agency creative production, making Reels, shorts, carousels and series that people actually save and share.

Community Building

- Build and grow an engaged Native community across social, owners' groups and user-generated content programmes.
- Turn customers into advocates through reviews, testimonials, referrals and community-led content.




- Own community management and social listening, and flag issues early to CX and ORM.

Brand Partnerships

- Ideate and land brand collaborations and co-created content with like-minded brands, creators and platforms.
- Build recurring partnership IPs that extend Native's reach into new audiences.

BTL Activations

- Plan and execute on-ground activations (society pop-ups, experience zones, events and community meetups) that drive trial and content.
- Make sure every activation produces content and community, not just footfall.

Performance & Insights

- Track growth, engagement quality, share of voice, community health and social-driven traffic to Amazon and D2C.
- Run a fast test-and-learn rhythm on formats, hooks and platforms, scaling what works.

What We're Looking For

Must-haves

- 3+ years in social media or content marketing at a D2C, consumer tech or lifestyle brand, or a social-first agency.
- A portfolio of owned content that grew a brand's audience and engagement.
- Hands-on experience running brand partnerships or collaborations.
- Experience planning and executing on-ground BTL activations or events.
- Robust creative judgment and copy instincts, with the ability to brief, review and make work better.
- Comfort with data: you read platform analytics and act on them.

Nice-to-haves

- Experience building online communities or ambassador programmes.
- Background in high-consideration categories like home appliances or electronics.
- Ability to shoot or edit short-form content yourself.
- Fluency with AI tools for content ideation and production.

📌 Social Media Manager (Gurugram)
🏢 Native by Urban
📍 Gurugram