Job Title: SEO, SMO & Social Media Specialist from Media Industry

Key Responsibilities

1. Search Engine Optimization (SEO)

- Develop and implement effective SEO strategies to improve website rankings and organic traffic.
- Conduct keyword research to identify relevant, high-volume, and low-competition keywords.
- Perform on-page and off-page SEO activities to improve website performance.
- Conduct technical SEO audits and identify website optimization issues.
- Optimize website content, meta titles, meta descriptions, headings, URLs, images, and internal linking.
- Develop and execute link-building strategies to improve domain authority and search visibility.
- Monitor keyword rankings, organic traffic, and website performance using SEO tools.
- Analyze competitors' SEO strategies and identify opportunities for improvement.
- Track and report SEO performance using Google Analytics 4 and Google Search Console.

2. Social Media Optimization (SMO)

- Develop and implement social media optimization strategies to increase brand awareness and audience engagement.
- Optimize social media profiles, bios, descriptions, hashtags, and account information.
- Improve the visibility and reach of social media content across different platforms.
- Research trending topics, hashtags, and relevant industry content.
- Monitor social media engagement, reach, impressions, followers, and overall performance.
- Analyze competitors' social media activities and identify growth opportunities.
- Implement strategies to increase organic reach, engagement, and website traffic through social media.

3. Social Media Management

- Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
- Plan, create, and maintain a monthly social media content calendar.
- Coordinate with graphic designers, video editors, and content writers to develop engaging posts, reels, stories, and promotional content.
- Write creative captions, engaging post descriptions, and relevant hashtags.
- Schedule and publish social media content according to the content calendar.
- Monitor comments, messages, mentions, and audience interactions.
- Stay updated with social media trends, platform updates, and content formats.
- Track social media performance and prepare regular reports.




- Support brand awareness campaigns, lead generation activities, and promotional initiatives.

4. Website Management & Optimization

- Manage and update website content, pages, blogs, images, and other website elements.
- Ensure website content is accurate, relevant, engaging, and SEO-friendly.
- Optimize website pages for search engines, user experience, and conversions.
- Monitor website performance, loading speed, mobile responsiveness, and usability.
- Identify and report broken links, indexing issues, crawl errors, and other website-related problems.
- Coordinate with developers to resolve technical issues and implement website improvements.
- Upload and optimize blogs, landing pages, banners, and other website content.
- Ensure proper implementation of meta tags, headings, image alt text, internal links, and URLs.
- Monitor website traffic, user behavior, and engagement using Google Analytics 4 and Google Search Console.
- Support landing page optimization and conversion rate improvement initiatives.

5. Content Strategy & Digital Marketing

- Collaborate with content writers and designers to develop SEO-friendly and engaging digital content.
- Research industry trends, target audiences, and competitors to identify content opportunities.
- Ensure consistent branding and messaging across the website and social media platforms.
- Support integrated digital marketing campaigns to improve online visibility and generate qualified leads.
- Analyze campaign performance and recommend improvements based on data.
- Stay updated with the latest SEO practices, social media trends, and digital marketing developments.

Required Skills & Qualifications

- 5 -6 years of hands-on experience in SEO, SMO, social media management, and website optimization.
- Strong understanding of on-page, off-page, and technical SEO.
- Experience with keyword research, competitor analysis, backlink analysis,



and content optimization.
- Knowledge of social media platforms, including Instagram, Facebook, LinkedIn, and other relevant channels.
- Experience in social media content planning, scheduling, profile optimization, and audience engagement.
- Basic understanding of website management and content management systems (CMS), such as WordPress.
- Familiarity with Google Analytics 4, Google Search Console, and SEO tools such as Ahrefs, SEMrush, or similar platforms.
- Understanding of website performance, mobile optimization, indexing, and technical SEO.
- Ability to create engaging social media captions, content ideas, and SEO-friendly website content.
- Strong analytical, communication, organizational, and problem-solving skills.
- Ability to manage multiple projects, meet deadlines, and work collaboratively with different teams.

Preferred Candidate Profile

- Candidates with proven experience in improving organic website traffic and keyword rankings.
- Experience in managing social media accounts and increasing organic reach and engagement.
- Candidates who have independently managed SEO projects and social media content calendars.
- Experience in website content management and on-page optimization.
- Ability to identify website issues and coordinate with developers for effective solutions.
- Experience working in a digital marketing agency or managing multiple brands and projects will be preferred.
- Candidates with a data-driven approach and a robust understanding of digital marketing trends will be preferred.

Key Performance Indicators (KPIs)

SEO KPIs

- Improvement in organic website traffic.
- Growth in keyword rankings for relevant search terms.
- Increase in organic conversions and qualified leads.
- Improvement in website technical SEO health.
- Growth in high-quality backlinks and referring domains.

SMO & Social Media KPIs

- Growth in organic followers across social media platforms.
- Improvement in post reach, impressions, and engagement rates.
- Increase in profile visits and audience interactions.
- Growth in website traffic generated through social media.
- Consistency in content publishing as per the approved calendar.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Social Media Manager (Delhi)
🏢 Growtic Broadcast Private
📍 Delhi