A.

Content

Creation &

- Development

- Create engaging and informative content for Instagram, Facebook, YouTube and other social media platforms.

- Develop creative posts, reels, stories, banners, posters and promotional videos.

- Prepare content related to hospital specialities, doctors, treatments, healthcare awareness and patient education.

- Develop creative content for festivals, health awareness days, medical campaigns and hospital events.

- Write attractive captions, headlines and relevant hashtags.

- Prepare monthly social media content calendars.

B.

Video

Shooting &

- Editing

- Shoot and edit short-form videos, reels and promotional videos.

- Coordinate with doctors and healthcare professionals for educational videos and interviews.

- Capture hospital activities, events, celebrations and promotional campaigns.

- Create patient awareness videos and speciality-focused promotional content.

- Ensure videos are visually appealing and aligned with hospital branding.

C.

Social Media

Management

- Manage and regularly update the hospital's social media accounts.

- Schedule and publish posts, reels, stories and other content as per the content calendar.

- Monitor comments, messages and audience engagement.

- Coordinate with the digital marketing team to respond to enquiries and generate leads.

- Track social media performance, reach, impressions, engagement and follower growth.

D.

Hospital

Branding &

- Promotions

- Develop content to promote hospital specialities such as:





- Paediatrics and Paediatric Surgery.

- Neonatology and NICU.

- Obstetrics &
- Gynaecology.

- IVF and Fertility Services.

- Other hospital services and specialities.

- Create promotional campaigns for doctor consultations, health packages and hospital services.

- Maintain consistency in hospital branding, logo usage, fonts and visual identity.

- Support internal hospital events, celebrations and employee engagement activities.

E. Coordination &

- Compliance

- Coordinate with doctors, department heads and the marketing team to collect relevant information.

- Obtain approval before publishing medical information or promotional content.

- Ensure medical content is accurate and approved by the concerned medical professionals.

- Obtain appropriate consent before capturing or publishing patient photographs, videos or testimonials.

- Maintain patient confidentiality and comply with hospital policies and applicable healthcare advertising guidelines.

1. Key Performance Indicators (KPIs)

- Number of social media posts, reels and videos created.

- Timely execution of the monthly content calendar.

- Social media reach and audience engagement.

- Growth in followers and page visibility.

- Quality and creativity of content.

- Number of enquiries and leads generated through social media.

- Video views, watch time and audience retention.

- Timely completion of promotional campaigns.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media Content Creator - Hospital (Aminjikarai)
🏢 Rainbow Children's Hospital, Guindy
📍 Aminjikarai