About the Role

- We are looking for a curious, research-oriented and creative Social Media Associate to build and grow a face-led Instagram channel at Leap.
- This is not a conventional social media management role. We are looking for someone who understands how to create research-backed, value-led content that makes people stop scrolling, learn something current and come back for more.
- You should be someone who can go deep into a subject, uncover interesting insights, identify what audiences genuinely care about and turn that information into compelling Instagram Reels.
- The objective is to build a channel that becomes a trusted authority in its category, drives organic discovery and develops a highly engaged audience through consistently valuable content.

Key Responsibilities

Research & Content Discovery

- Deep-dive into topics, industry developments, audience queries and emerging conversations to uncover interesting content opportunities.
- Identify information gaps and topics that are underserved or inadequately covered by existing creators.
- Understand what the target audience is searching for, discussing and struggling with.
- Develop research-backed content that delivers genuine insights and actionable value.

Content Ideation & Scripting

- Develop fresh, differentiated content ideas based on audience needs, research and emerging trends.
- Write compelling Instagram Reel scripts with strong hooks, engaging storytelling and clear takeaways.
- Simplify complex information into easy-to-understand, engaging and shareable content.
- Develop recurring content formats and IPs that establish the channel's identity and build audience recall.




- Ensure content balances educational value, entertainment and relatability.

Instagram Growth & Algorithm Understanding

- Develop a deep understanding of Instagram's content recommendation and distribution ecosystem.
- Understand what drives reach, watch time, retention, shares, saves, engagement and follower conversion.
- Experiment with hooks, storytelling structures, Reel lengths, formats and creative approaches to improve organic distribution.
- Study successful creators and emerging content formats to identify opportunities that can be adapted to our audience.
- Build content that earns distribution through genuine audience value rather than relying solely on trends or viral gimmicks.

Content Execution & Publishing

- Own the content pipeline from research and ideation to scripting, production coordination and publishing.
- Work closely with on-camera talent to ensure videos are engaging, credible and natural.
- Collaborate with editors and designers to translate content ideas into high-quality Instagram-native creatives.
- Ensure consistency in publishing while maintaining a high bar for content quality.

Performance Analysis & Experimentation

- Track and analyse Reel performance across reach, average watch time, retention, shares, saves,



profile visits and follows.
- Understand why certain content performs well and identify patterns that can be replicated.
- Continuously test new content formats, hooks, topics and storytelling approaches.
- Use performance insights to improve the content strategy and accelerate organic channel growth.

What We're Looking For

- 1–3 years of experience in Instagram growth, social media, content strategy or content creation.
- Excellent research skills and a natural curiosity to explore topics in depth.
- Strong writing, scripting and storytelling abilities.
- A deep understanding of Instagram Reels, content discovery and audience behaviour.
- An instinct for identifying what makes content engaging, informative and shareable.
- An analytical mindset with a strong appetite for experimentation.
- Ability to independently take ownership of a channel and drive its growth.
- Experience working with educational, informational or creator-led Instagram accounts is a plus.

What Success Looks Like

- Building a credible and recognisable face-led Instagram channel.
- Consistently producing differentiated, research-backed and high-value Reels.
- Developing repeatable content formats that drive organic discovery.
- Improving reach, watch time, retention, shares, saves and follower growth.
- Establishing the channel as a trusted source of information within its category.
- If you enjoy going down research rabbit holes, understanding why content works and turning complex information into Instagram content that people genuinely find valuable, we'd love to hear from you.

📌 Social Media Associate (Bengaluru)
🏢 Leap
📍 Bengaluru