Key responsibilities

WordPress development and maintenance

- Maintain and extend our custom theme and plugins and vanilla JavaScript.

- Build recent page layouts, blocks and landing pages that match the design system and stay accessible.

- Keep WordPress core, plugins and themes up to date: test on staging first, take backups, deploy to live and roll back if needed.

- Manage WooCommerce in catalogue mode for the equipment pages: products, categories, images and the quote request flow.

- Look after the enquiry forms, spam protection and the CRM connection, and fix form delivery problems with IT.

- Fix bugs and layout issues across browsers and phones, and support editors who publish blog posts and pages.

Technical SEO

- Run regular crawls and audits (Screaming Frog, Search Console, Bing Webmaster Tools) and fix what they find: broken links, redirects, duplicate titles, missing alt text, indexing and canonical issues.

- Manage Yoast SEO: titles, meta descriptions, sitemaps, schema (Organization, LocalBusiness, FAQ, Article) and robots rules.

- Maintain the redirect map so old URLs keep their rankings when pages move or are retired.

- Keep Core Web Vitals in the green: PageSpeed Insights mobile 90 or above on key pages, LCP under 2.5 s, CLS under 0.1.

On-page SEO, local SEO and content

- Research keywords for each service and location, and map them to pages so no two pages compete for the same search.

- Brief and optimise blog posts and service pages with the marketing team: headings, internal links, images, FAQs.





- Keep location pages and Google Business Profiles accurate and consistent for every state and New Zealand.

- Structure content so search engines and AI answer engines (Google AI Overviews, Bing Copilot, ChatGPT) can quote it accurately.

- Build quality backlinks through industry directories, associations, partners and PR; no paid link schemes.

Analytics and reporting

- Maintain Google Analytics 4, Google Tag Manager, Microsoft Clarity and conversion tracking for calls, forms and quote requests.

- Produce a monthly report: organic traffic, rankings, enquiries from organic search, site speed, issues fixed and next steps.

Hosting, performance and security

- Work with our hosting, Cloudflare and Sucuri set-up: caching (WP Rocket), DNS records, SSL, firewall rules and uptime monitoring.

- Keep the site secure: user roles, two-factor sign-in, plugin vetting, malware scans and verified backups.

- Keep private documents such as licence and certificate copies off the public site.

Required skills and experience

- 13 years building and maintaining WordPress sites professionally, with at least one live site you can show and explain.

- Solid PHP, HTML, CSS (Sass) and JavaScript; comfortable reading and editing a custom theme rather than only page builders.





- Working knowledge of the block editor, custom post types, taxonomies, menus, hooks and filters.

- Hands-on technical SEO: crawling, indexing, sitemaps, redirects, canonicals, structured data and Core Web Vitals.

- Experience with Yoast SEO (or Rank Math), Google Search Console, Google Analytics 4 and Google Tag Manager.

- Keyword research and on-page optimisation with a tool such as Semrush or Ahrefs.

- Basic hosting skills: cPanel or similar, FTP/SFTP, phpMyAdmin, DNS records, SSL and backups.

- Version control with Git, and the habit of testing on staging before changing a live site.

- Clear written English: you can explain a technical issue to a non-technical manager in a few sentences.

- A tertiary qualification in IT, computer science, digital marketing or similar, or equivalent experience.

- Full working rights in Australia.

Nice to have

- WooCommerce experience, including catalogue-only or quote-request stores.

- Building custom Gutenberg blocks (block.json, React) or Elementor widgets.

- Cloudflare and website firewall (Sucuri or Wordfence) configuration.

- Local SEO for multi-location businesses and Google Business Profile management.

- Accessibility testing with axe or WAVE, and performance testing with Lighthouse.

- Docker or Local for development environments; WP-CLI.

- Basic design skills in Figma or Photoshop for banners and blog images.

- Experience in a B2B services industry: security, facilities, cleaning, construction or similar.

- Google Analytics or Google Ads certification.

📌 SEO and WordPress Developer (Pallavaram)
🏢 Southern Cross Group
📍 Pallavaram