JOB DESCRIPTIONSenior Sales Manager – Odisha HeadCompany: Mamata Enterprise

Brand: MASS – Wood Coating & Wood Polish Products

Department: Sales & Marketing

Location: Odisha (Bhubaneswar-based; extensive Odisha market travel)

Reporting To: General Manager / Management

Salary: ₹35,000–₹70,000 per month + performance incentives and applicable travel allowances. Negotiable for the right candidate.

- Job PurposeTo lead and expand MASS business across Odisha by developing recent distributors and dealers, increasing sales, building a productive sales team, improving market coverage and ensuring timely collections.

The role requires an independent, result-oriented sales leader who takes ownership of Odisha's complete business growth.
- Key ResponsibilitiesA. Sales Growth & Target Achievement

- Achieve monthly, quarterly and annual sales targets for Odisha.
- Develop a territory-wise sales growth plan.
- Increase primary sales, secondary sales and repeat business.
- Drive sales of existing and newly launched products.
- Identify low-performing territories and prepare corrective action plans.

B. Market Development

- Appoint new distributors and dealers across Odisha.
- Develop business in Bhubaneswar, Cuttack, Berhampur, Sambalpur, Rourkela and other potential markets.
- Identify new market opportunities, competitors and pricing trends.
- Build relationships with hardware shops, plywood dealers, paint shops, wood-coating specialists and furniture manufacturers.
- Conduct product demonstrations and painter/contractor meetings.

C. Team Management

- Recruit, train and manage the Odisha sales team.
- Set individual targets and territory-wise responsibilities.
- Conduct regular field visits and joint working with executives.
- Review daily visits, productive calls, new customer billing and collections.
- Take corrective action when team members fail to achieve targets.

D. Distributor & Dealer Management

- Develop strong relationships with distributors and key dealers.
- Ensure regular dealer visits,



stock availability and product movement.
- Monitor dealer-wise sales, outstanding and payment discipline.
- Resolve market complaints and coordinate with internal departments.

E. Collection & Credit Control

- Ensure timely collection of outstanding payments.
- Monitor overdue accounts and credit limits.
- Prevent unauthorized credit commitments.
- Coordinate with Accounts for outstanding follow-up and reconciliation.

F. Reporting & Business Planning

- Prepare monthly sales forecasts and territory-wise business plans.
- Submit daily/weekly field activity and monthly performance reports.
- Maintain accurate distributor, dealer and competitor databases.
- Review sales performance against targets and take ownership of results.

3. Key Performance Indicators (KPIs)Performance AreaWeightSales target achievement and growth30%New distributor and dealer development20%Team productivity and target achievement15%Collection and outstanding control15%Active customer and market coverage growth10%New product sales and market development5%Reporting and execution discipline5%Total100%

- Required Experience & Qualifications
- Graduate in any discipline; MBA in Sales/Marketing preferred.
- Minimum 8–12 years of sales experience.
- At least 3–5 years in a regional/area sales leadership role.
- Experience in paints, wood coatings, plywood, hardware, building materials, adhesives or related industries preferred.
- Strong experience in distributor and dealer appointment.
- Proven ability to manage field sales teams and achieve targets.
- Must have experience in sales planning, market development and collection management.




- Willingness to travel extensively across Odisha.

5. Required Skills & Competencies
- Strong leadership and team-management ability.
- Excellent dealer and distributor relationship-building skills.
- Strong negotiation and business development skills.
- Numerical understanding of sales, targets, margins and collections.
- Ability to prepare and execute independent business plans.
- Good communication in Odia and Hindi; English is an advantage.
- Basic knowledge of Excel, Google Sheets and CRM reporting.
- High ownership, discipline and execution capability.

6. Expected DeliverablesFirst 30 Days

- Complete Odisha market survey and competitor analysis.
- Prepare district-wise dealer/distributor database.
- Evaluate existing business and identify growth opportunities.
- Submit a 90-day business development plan.

Within 60 Days

- Start new distributor/dealer acquisition.
- Establish territory-wise sales targets and team activity plans.
- Begin regular product demonstrations and market activation.

Within 90 Days

- Establish a measurable sales pipeline.
- Activate new billing customers.
- Demonstrate improvement in sales coverage, team productivity and collections.

7. Candidate Must-Have CV FilterA CV should be shortlisted only if the candidate demonstrates:
1. Minimum 8 years of relevant sales experience.
2. At least 3 years of team leadership experience.
3. Proven distributor/dealer development experience.
4. Quantified sales achievements and target performance.
5. Strong Odisha market knowledge and willingness to travel.

Important: Candidates must be able to explain their actual sales numbers, number of active dealers, distributors appointed and team target achievement during the interview. Our expectation: We are not looking for someone who only manages existing business. We need a business builder who can independently grow MASS across Odisha and take complete ownership of the state's sales performance.

📌 Senior Sales Manager (Odisha Head) (Kolkata)
🏢 New Mass Advance
📍 Kolkata