KRA

Responsibilities

KPIs

Strategy and Business Planning

- Develop and execute Go-to-Market (GTM) strategies for international markets, covering market entry, customer segments and channels.
- Evaluate strategic opportunities such as new manufacturing capacity, joint ventures and acquisitions, covering feasibility, financials and risks.
- Prepare and track the annual business plan for international markets, including demand forecasts, commercial strategy and financial targets.
- Track market, competitor, pricing and trade-policy developments, and turn them into insights and presentations for senior management.
- GTM plans delivered per market on agreed timelines
- Quality and turnaround of feasibility / business case evaluations
- Annual business plan delivered on time; achievement vs. volume, revenue and margin targets
- Forecast accuracy (demand and pricing)
- Timely periodic market and competitor insight reports to management

Business Development and Partnerships

- Build relationships with developers, EPCs, distributors and OEM partners, and support current lead generation.
- Plan trade events and webinars to build brand presence, and coordinate with external consultants.
- Number of new qualified leads and partners onboarded
- Pipeline value generated through partner channels
- Trade events / webinars delivered vs.



plan; leads generated per event
- Consultant deliverables met on time and within budget

Commercial and Deal Execution

- Coordinate cross-functional teams to prepare RFIs, RFPs, techno-commercial proposals and supply agreements, ensuring timely, high-quality submissions, and support negotiation through to contract closure.
- Develop pricing, commercial terms and P&L; scenarios for customer proposals in alignment with Finance and management.
- On-time submission of RFIs / RFPs / proposals
- Bid-to-win conversion ratio
- Time taken from proposal to contract closure
- Deal margin vs. approved P&L; scenario
- Orders / MW booked from international markets

Business Operations and Governance

- Drive CRM (Salesforce) adoption, pipeline reviews and sales forecasting, and run periodic business reviews to track KPIs and resolve cross-functional issues.
- Ensure trade and supply-chain compliance for international markets and continuously improve business processes.
- CRM data completeness and pipeline hygiene; forecast vs. actual variance
- Business reviews held on schedule; closure rate of action items
- Zero trade / customs / regulatory compliance lapses
- Number of process improvements implemented

📌 Senior Manager Marketing Strategy (Kolkata)
🏢 Vikram Solar
📍 Kolkata