– Graphic Designer

Company: Stovekraft Limited

Department: Marketing

Location: Bengaluru, Karnataka

Experience: 2–4 Years

Qualification: Bachelor's Degree / Diploma in Graphic Design, Visual Communication, Fine Arts or related field.

Role Overview

Stovekraft is looking for a creative and detail-oriented Graphic Designer to join its Marketing team. The role involves developing engaging visual content for the company's brands, Pigeon and Gilma, across digital, social media, e-commerce, retail and offline marketing channels. The candidate will translate marketing requirements into creative designs that strengthen brand identity, product communication, and customer engagement.

Key Responsibilities

1. Creative Design & Brand Communication

- Design creative assets for Pigeon and Gilma across various marketing platforms.
- Develop social media creatives, digital advertisements, banners, brochures, catalogues and promotional materials.
- Create product-focused designs that highlight features, benefits, and key USPs.
- Ensure consistency in brand identity, visual guidelines, typography and design standards.

2. Digital & Social Media Creatives

- Design creatives for Instagram, Facebook, LinkedIn, YouTube and other digital platforms.
- Develop campaign creatives for product launches, festive promotions and marketing campaigns.
- Create engaging visual content, infographics, GIFs and basic motion graphics.
- Collaborate with the marketing team to execute digital marketing campaigns.

3. Product & E-commerce Design

- Design product listing images, infographics, banners and A+ content for e-commerce platforms.
- Create product comparison charts, feature highlights and promotional creatives.
- Work on product catalogues, packaging designs and product communication materials.
- Ensure visual consistency and accuracy across online product listings.

4. Retail & Offline Marketing

- Develop point-of-sale (POS) materials, standees, posters,



danglers and in-store branding creatives.
- Design marketing collaterals for retail stores, dealer networks and trade promotions.
- Support exhibition, event and product launch requirements.
- Coordinate with vendors and printers for final artwork, production and quality checks.

5. Coordination & Execution

- Work closely with the marketing, brand, product and e-commerce teams to understand creative requirements.
- Manage multiple design projects and ensure timely delivery.
- Incorporate feedback and revise designs based on campaign and business requirements.
- Maintain an organised library of design assets and creative files.

Desired Candidate Profile

- 2–4 years of experience in graphic design, preferably in FMCG, consumer durables, retail or lifestyle brands.
- Strong portfolio demonstrating digital, print and branding design capabilities.
- Proficiency in Adobe Photoshop, Illustrator and InDesign.
- Knowledge of Canva, Adobe Premiere Pro and After Effects will be an added advantage.
- Understanding of typography, colour theory, layout, visual hierarchy and brand guidelines.
- Basic knowledge of video editing and motion graphics preferred.
- Robust creativity, attention to detail and time management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Key Performance Indicators (KPIs)

- Timely delivery of creative requirements.
- Quality and creativity of marketing designs.
- Brand guideline adherence and visual consistency.
- Accuracy of product communication and e-commerce creatives.
- Execution of marketing campaigns and promotional materials.
- Turnaround time for design revisions.
- Internal stakeholder satisfaction.

Ideal Candidate: A creative professional with a strong visual design sensibility and the ability to translate marketing ideas into impactful creatives. Experience in designing for consumer brands, product marketing, e-commerce and retail promotions will be highly preferred.

📌 Senior Executive - Graphic Designer (Bengaluru)
🏢 Stovekraft
📍 Bengaluru