Position - Senior Copywriter

Location - Bangalore

About Social Panga

Social Panga is a creative digital marketing agency that specializes in crafting innovative and impactful campaigns for brands. We believe in the power of storytelling, data-driven strategies, and creative excellence to deliver results that matter. Our team is a mix of passionate thinkers, creators, and strategists who thrive on turning ideas into reality.

Position Overview

We are seeking a Senior Copywriter with a proven track record of delivering exceptional content and driving creative excellence. The ideal candidate will be responsible for leading content strategy, crafting award-worthy campaigns, and ensuring client satisfaction through impactful storytelling. You will work closely with cross-functional teams to deliver campaigns that drive growth and align with client objectives.

If you are a strategic thinker, a creative powerhouse, and a natural leader, we’d love to have you on board!

Key Responsibilities

- Creative Brief Development: Craft compelling creative day-to-day briefs, individual topical content, moment marketing posts, and demonstrate robust visual thinking capabilities
- Content and Campaign Ideation: Lead the development of innovative content ideas and campaign concepts that align with brand objectives and resonate with target audiences
- Brand Understand & Creative Excellence: Adapt writing style and tone to suit different brands, platforms, and audience segments. Ensure content adheres to brand guidelines while maintaining creativity and originality
- Strategic Contribution:



Actively contribute to brand strategy development to deliver meaningful impact on campaigns and business objectives
- Account Ownership & Decision Making: Demonstrate strong decision-making skills while maintaining complete ownership and accountability for assigned accounts
- Cross-functional Expertise: Possess in-depth understanding of and ability to drive growth through Media, SEO, ORM, PR, Production, and Tech initiatives
- Research Thinking: Maintain comprehensive brand and product knowledge while conducting regular industry and category benchmarking to identify opportunities

Qualifications

- 3+ years of experience in copywriting with at least 1 year in a senior role, preferably in a digital marketing or advertising agency
- Proven portfolio demonstrating strategic thinking, creative excellence, and versatility across different platforms and brands
- Experience leading creative teams and mentoring junior copywriters
- Track record of developing award-winning or highly successful campaigns
- Strong understanding of digital marketing channels, content strategy, and performance metrics
- Client relationship management and presentation skills
- Project management and the ability to handle multiple accounts simultaneously
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.

Why Join Social Panga?

- Be part of a creative and collaborative team that values innovation and excellence.
- Work with diverse clients and industries, creating impactful campaigns.
- Opportunity to grow and hone your skills in a fast-paced, dynamic environment.
- A culture that encourages creativity, ownership, and fun!
- Social Panga is an equal-opportunity employer and values diversity at our company.

📌 Senior Copywriter (Bengaluru)
🏢 SocialPanga
📍 Bengaluru