Company Description Associated Broadcasting Company Pvt Ltd (ABCL) operates TV9 Network, India’s leading news network recognized for its free and fearless journalism that empowers citizens with impartial and credible information. Since launching TV9 Telugu in 2004, the network has expanded into Kannada, Marathi, Gujarati, and the Hindi-speaking market with TV9 Bharatvarsh, which quickly reached the No. 2 position in its genre. TV9 Network is also recasting its English offering, News 9, into a web-distributed channel and has a strong digital presence in multiple Indian languages.

The network emphasizes citizen-centric reporting, especially in times of crisis, and has demonstrated rapid growth through robust content, distribution, and marketing strategies. Its channels are available on all major DTH and cable platforms, reaching millions of households across India.

Role Description The Senior Brand Manager is a full-time, on-site role based in Nashik, responsible for leading brand strategy and execution for TV9 Network in the regional market. This role includes developing and implementing brand positioning, campaigns, and promotional activities that strengthen audience engagement and reinforce the network’s values of credible and fearless journalism.

The Senior Brand

Manager will collaborate with editorial, marketing, sales, and digital teams to ensure consistent brand messaging across television, digital, and on-ground initiatives.

Key responsibilities include overseeing market research and consumer insights, managing agency and vendor relationships,



planning events and activations, and monitoring brand performance metrics. The role also involves budget management, competitive analysis, and presenting performance reports and recommendations to senior leadership.

Qualifications

- Brand and marketing expertise: experience in brand management, campaign development, and audience engagement within media, entertainment, or related industries.
- Strategic and analytical skills: ability to interpret market research, consumer insights, and performance data to shape brand strategy and optimize campaigns.
- Communication and collaboration: solid presentation, storytelling, and interpersonal skills to work effectively with editorial, marketing, sales, and external partners.
- Project and stakeholder management: proven ability to manage multiple projects, timelines, budgets, and agency/vendor relationships in a fast-paced workplace.
- Leadership capabilities: experience mentoring or leading teams, driving cross-functional initiatives, and influencing decision-making at senior levels.
- Education: bachelor’s degree in marketing, communications, media, business, or a related field; a postgraduate qualification (MBA or equivalent) is an advantage.
- Domain knowledge: familiarity with television news, digital media, and regional markets; understanding of Hindi and local languages in the Nashik region is a plus.
- Additional qualifications: readiness to work on-site, adaptability to a dynamic newsroom environment, and commitment to ethical, citizen-focused brand building.

📌 Senior Brand Manager (Nashik)
🏢 Associated Broadcasting Co. (TV9
📍 Nashik