As a Digital Marketer at Dibber, you will be responsible for driving unit-wise and city-wise lead generation to fuel student enrollments and franchisee expansion with B2B. This role sits between execution and management, requiring hands-on experience running hyper-local paid ads, managing hefty monthly budgets, and tracking the end-to-end user funnelfrom a prospective parent’s initial digital click down to a scheduled unit tour and final admission. Also, the work on franchisee leads in B2B campaign for expansion in Go-To.

Performance if this role is measured by the number of qualified leads generated.

Key Responsibilities

1. Paid Media & Hyper-Local Performance Marketing

• Campaign Execution: Plan, build, and optimize paid acquisition campaigns across Meta (Facebook & Instagram Ads), Google, Youtube, Display ads.
- Hyper-Local Targeting: Run targeted geographical campaigns tailored to specific neighborhoods where Dibber preschools facilities operate.
- Budget Tracking: Efficiently manage a monthly performance marketing budget, ensuring consistent performance metrics.
- Responsible for delivering qualified leads as required by company and having a control over CPL.

1. Funnel Optimization & Analytics

• KPI Metrics: Take accountability for critical metrics, including Cost Per Lead (CPL), Click-Through Rate (CTR), Conversion Rate (CVR), and Customer Acquisition Cost (CAC).
- Funnel Mapping: Monitor and map the entire parent journey: Lead Captured Qualified Lead Unit Tour Scheduled Final Admission.




- Data Diagnostics: Regularly check city-wise and Unit-wise data to identify underperforming Units and implement rapid, data-backed corrective strategies. [1]

1. Retention, CRM & Email Marketing

• Lead Nurturing: Drive automated communication via Salesforce CRM, Email, and WhatsApp Business API to nurture existing leads.
- Drip Workflows: Set up automated behavioral drip campaigns (such as subject line variations and strategic CTAs) to enhance open rates and convert cold leads into admissions.

1. Stakeholder Collaboration

• Work together with the CS team and Unit Directors to align incoming digital lead volume with specific school capacities and pipeline demands.
- Supporting the internal brand and creative design leads to continually testing recent ad copies, graphics, and landing page layouts.
- Giving training to franchisee agencies on brand guidelines and help franchisee executing their campaign.

Required Skills & Qualifications
- Education: Bachelor’s degree (BE or MBA preferred)
- Core Competencies: Strong background in performance-marketing with a verifiable track record in B2C & B2B lead generation.
- Platform Expertise: Hands-on experience navigating Meta Ads Manager, Google Ads, GA4 (Google Analytics), SEO and CRM.
- Analytical Mindset: Comfortable using spreadsheets to crunch performance data, track attribution, and build actionable executive dashboards.
- Industry Experience (Plus)

📌 Senior Associate Digital Marketing (Mumbai)
🏢 Dibber Schools
📍 Mumbai