Job highlights

- Experience in residential real estate sales with expertise in negotiation and inventory management
- Drive residential sales, manage property inventory, lead generation, client relationships, team management, and ensure customer satisfaction

1. Role Purpose To drive the overall residential sales business by achieving revenue and sales targets, maximizing property performance, generating qualified opportunities, acquiring strategic project mandates, and leading the team towards sustainable business growth. 2. Key Responsibilities

2.1 Sales & Revenue Management

- Own and achieve monthly, quarterly and annual residential sales and revenue targets.
- Develop sales strategies based on inventory, market demand, customer segments and project priorities.
- Monitor sales performance, pipeline and forecasts, and implement corrective actions to close target gaps.
- Lead high-value negotiations and strategic closures.

2.2 Property & Inventory Management

- Manage assigned residential projects and inventory, including availability, pricing, configurations, payment plans and project USPs.
- Monitor project-wise inventory movement and sales performance.
- Identify slow-moving inventory and develop focused strategies to improve sales.
- Ensure accurate and timely inventory updates in CRM/MIS.

2.3 Lead Generation & Customer Acquisition

- Drive qualified customer acquisition for premium and luxury residential properties through referrals, networking, databases, channel partners and other approved sources.
- Ensure proper lead qualification based on budget, location, requirement and purchase timeline.
- Build a strong and consistent sales pipeline through structured follow-ups.





2.4 Client Relationship & Referral Generation

- Build and maintain solid relationships with existing clients, HNIs, investors and key stakeholders.
- Generate repeat business and qualified referrals through structured relationship management.
- Ensure timely follow-up and professional handling of high-value clients.

2.5 Site & Office Visit Management

- Plan and manage customer office and site visits based on identified requirements.
- Ensure appropriate property presentation, customer engagement and post-visit follow-up.
- Monitor visit-to-opportunity and visit-to-closure conversion and take corrective action where required.

2.6 Project Mandate Acquisition

- Identify and evaluate residential projects with strong market and revenue potential.
- Develop relationships with developers and project owners to acquire strategic mandates.
- Evaluate projects based on location, product, pricing, inventory, demand and commercial viability.
- Maintain and manage the project mandate pipeline.

2.7 Team Management & Target Achievement

- Set and monitor individual and team sales targets in alignment with business objectives.
- Review team performance, pipeline, activities and conversions regularly.
- Coach team members, address performance gaps and support critical negotiations and closures.
- Drive overall team productivity and target achievement.





2.8 Sales Conversion & Closure

- Monitor the complete sales funnel from lead qualification through site visit, negotiation, booking and closure.
- Track sales and project-wise lead-to-closure ratios and identify conversion gaps.
- Develop strategies to improve conversion and reduce opportunity drop-offs.

2.9 Customer Satisfaction

- Ensure a high-quality customer experience throughout the sales journey.
- Handle key customer concerns and escalations effectively.
- Maintain 90%+ customer satisfaction through structured feedback and timely resolution.
- Use customer insights to improve sales and service processes.

2.10 Residential Sales Operations & Compliance

- Manage end-to-end residential sales operations, including lead allocation, follow-ups, visits, negotiations, bookings and closure coordination.
- Ensure CRM accuracy, timely reporting and adherence to defined SOPs, workflows and TATs.
- Monitor pending activities and ensure timely resolution of operational gaps.

2.11 Market Intelligence & Business Development

- Conduct regular market surveys covering competitors, pricing, inventory, launches, customer trends and emerging opportunities.
- Identify new business opportunities, projects and sales channels.
- Conduct R&D; and provide actionable recommendations to management based on market and project analysis.

2.12 Management Reporting

- Maintain accurate daily, weekly and monthly sales MIS covering revenue, inventory, footfall, referrals, mandates, pipeline, conversion and team performance.
- Provide management with timely insights, forecasts, performance updates and recommended action plans.

📌 Sales Manager (Surat)
🏢 Rewa Realtors
📍 Surat