Job Title: Sales Head

Job Summary

We are looking for an experienced and strategic Sales Head to lead and manage the overall sales operations across Kerala and national. The candidate will be responsible for driving revenue growth, expanding market presence, strengthening distribution networks, and achieving organizational sales objectives.

The role involves managing North Kerala and South Kerala regions through Area Sales Managers (ASMs), ensuring effective territory management, sales performance monitoring, and business development.

Key Responsibilities

1. Regional Sales Management

* Oversee and manage overall sales operations across North Kerala and South Kerala.
- Develop regional sales strategies to achieve business targets and increase market penetration.
- Ensure effective territory management and business expansion across assigned regions.
- Monitor regional sales performance and implement improvement strategies.

1. ASM Team Management

* Lead, supervise, and manage Area Sales Managers (ASM) for North Kerala and South Kerala.
- Set regional targets and monitor individual ASM performance.
- Conduct regular performance reviews and provide strategic guidance to ASM teams.
- Ensure proper execution of sales plans and achievement of assigned targets.
- Conduct periodic sales meetings and review regional business performance.

1. Distributor & Channel Management

* Develop and expand distributor, dealer, and retail networks across Kerala.
- Build solid relationships with distributors, key accounts, and channel partners.
- Identify new business opportunities and strengthen existing distribution channels.
- Monitor distributor performance, market coverage, and product availability.

1. Sales Growth & Business Development

* Drive revenue growth, market share, and overall business development.




- Identify new markets, potential customers, and strategic business opportunities.
- Analyze market trends, competitor activities, and customer requirements.
- Implement effective strategies for market expansion and customer acquisition.

1. Performance Monitoring & Reporting

* Monitor sales targets, revenue, collection performance, and regional growth.
- Review daily, weekly, and monthly sales reports submitted by ASMs.
- Prepare sales forecasts, performance reports, and business development plans.
- Coordinate with senior management and other departments to ensure smooth sales operations.

Required Skills

- Regional Sales Management
- FMCG Sales & Distribution Management
- ASM Team Handling
- Distributor & Dealer Management
- Territory Management
- Business Development
- Revenue & Target Achievement
- Market Expansion
- Sales Forecasting & MIS Reporting
- Leadership & Negotiation Skills

Educational Qualification

- Bachelors Degree in Business Administration, Marketing, Commerce, or a related field.
- MBA in Marketing or Sales Management will be an added advantage.

Experience

- 5–10 years of experience in Sales and Business Development.
- Minimum 5–10 years of experience in a sales leadership or regional management role preferred.
- Experience handling ASM teams and distributor networks is essential.
- FMCG / Food Processing / Food Manufacturing industry experience is highly preferred.

Preferred Candidate Profile

- Strong experience managing multi-territory sales operations.
- Proven ability to lead and manage ASM teams across different regions.
- Excellent understanding of Kerala’s FMCG distribution market.
- Strong leadership, strategic planning, and decision-making capabilities.
- Track record of achieving sales targets and driving sustainable business growth.

📌 Sales Head (Malappuram)
🏢 PULIKKUTH ENTERPRISES
📍 Malappuram