Sales Growth and Strategy Manager

Company: Dhampure Speciality Sugars Limited

Brand: Dhampur Green

Experience: 7-12 Years

Location: Delhi NCR (with regular market visits)

1. Role Overview

We are looking for a dynamic, analytical and creative professional to develop innovative strategies for accelerating general trade sales. The candidate should be able to combine AI-powered data analytics, on-ground market intelligence and a deep understanding of retailer and distributor behaviour to identify opportunities and develop strategies that drive sales growth.

This is a strategy-oriented role requiring someone who can think beyond conventional FMCG sales practices and convert ideas into measurable business results.

1. Key Responsibilities
2. AI & Data Analytics: Leverage AI tools and analytical models to study sales trends, SKU performance, retailer productivity, distributor performance and identify untapped growth opportunities.
3. Market Intelligence: Conduct regular market visits to understand retailer behaviour, competitor strategies, consumer preferences, pricing, margins and ground-level challenges.
4. Retailer & Distributor Engagement: Understand retailer and distributor expectations, identify their pain points and develop strategies to improve product availability, retailer acquisition and repeat ordering.
5. Innovative Sales Strategies: Conceptualise creative and unconventional sales initiatives, trade schemes, incentive programmes and market activation strategies to drive incremental sales.
6. Sales Growth Planning: Identify high-potential markets, products and retail outlets and develop targeted strategies to increase market penetration and sales.
7. Sales Force Effectiveness:



Use data to improve sales team productivity, outlet coverage, beat planning and conversion rates.
8. Strategy Implementation: Pilot new initiatives, measure their effectiveness, evaluate ROI and scale successful strategies across markets.

9. Desired Candidate Profile

- 7-12 years of experience in FMCG sales strategy, trade marketing, general trade or revenue growth management.
- Solid understanding of Indian general trade, particularly retailers, distributors and wholesale networks.
- Proficiency in AI tools, advanced Excel, Power BI and data analytics.
- Ability to translate complex data into actionable business strategies.
- Strong commercial understanding of trade margins, retailer economics and distribution.

- Creative problem-solving skills and an ability to think beyond conventional sales practices.
- Willingness to travel and spend substantial time understanding ground realities.

1. Key Performance Indicators

- Growth in secondary sales and retail penetration.
- Increase in active retailers and repeat ordering.
- Improvement in distributor productivity.
- Increase in SKU penetration and average order value.
- Incremental sales and profitability generated through new initiatives.
- Successful implementation of AI-led sales strategies.

1. What We Are Looking For

Someone who can answer three fundamental questions:
- Where are our biggest untapped sales opportunities?
- Why are retailers and distributors not selling more of our products?
- How can we develop innovative, data-backed strategies to sell more?

The ultimate objective is to combine AI, market intelligence and creative thinking to drive measurable and profitable growth in general trade.

📌 Sales Growth and Strategy Manager (New Delhi)
🏢 Dhampure Speciality Sugars
📍 New Delhi