Technical Sales Executive OEM / System Integrator

Company: Variety Innovation Venture Private Limited

Location: Gurgaon / Delhi NCR

Employment Type: Full time

Experience: 2-5 Years

Salary: 6-10 LPA (Based on experience & technical Knowledge)

About: Variety Innovation Venture Private Limited

Variety Innovation Venture Pvt. Ltd. (VIV) is a Gurugram-based group that has spent roughly a decade in industrial robotics and automation. It began in system integration, covering deployment and enterprise sales, and grew into two focused businesses:

Unbox Industry is our robotics hardware distribution arm. It works with 150+ global brand partners and supplies robots, cobots, grippers and related automation hardware to industrial customers in India and abroad. It also handles after-sales support for the products it sells.

Nferent AI is our physical AI data and deployment company, based in a Gurugram lab. We capture egocentric RGB-D, teleoperation, motion-capture and bimanual manipulation data for humanoid and robotics teams in the US and Europe. We are building toward a deployment layer for physical AI. Unbox's hardware relationships and factory access give Nferent something few AI teams have: direct access to real industrial environments and real robots.

About the Role

We are looking for a Technical Sales Executive OEM / System Integrator to drive business development for our Robotics, Industrial Automation, Machine Vision and Automation Solutions.

The candidate will be responsible for visiting OEMs, machine builders, system integrators and industrial customers, promoting company products, understanding technical requirements, generating enquiries and converting opportunities into sales.

Key Responsibilities

- Identify and develop new business opportunities with OEMs, System Integrators, Machine Builders and Industrial Customers.
- Regularly visit customer sites to promote robotics, automation and machine vision solutions.
- Understand customer applications, technical requirements and automation needs.
- Generate leads through field visits, cold calling, references, exhibitions and networking.
- Conduct product presentations, demonstrations and technical discussions.
- Coordinate with the technical/application team to propose suitable solutions.
- Prepare quotations and commercial proposals and follow up for order closure.
- Develop and maintain strong relationships with OEM and SI customers.
- Track enquiries, sales pipeline, customer visits and follow-ups through CRM/MIS.
- Achieve assigned monthly/quarterly sales targets.
- Monitor market trends, competitor activities and new business opportunities.
- Travel regularly within the assigned territory for customer meetings.

Candidate Requirements

- Diploma / B.E. / B.Tech in Mechanical, Electrical, Electronics, Mechatronics, Instrumentation, Automation or related field.
- 2-5 years of experience in Technical Sales, Industrial Sales, OEM Sales, Automation Sales or System Integrator Sales.
- Experience in B2B field sales and customer-facing roles.
- Basic understanding of Robotics, Industrial Automation, Machine Vision, PLC, HMI, Sensors, Drives, Pneumatics, etc.
- Strong communication, presentation, negotiation and relationship-management skills.
- Good lead-generation and business-development capabilities.
- Must be comfortable with regular OEM/customer visits and travelling.
- Target-oriented with strong follow-up and sales-closing skills.

Preferred Industry Experience Robotics | Industrial Automation | Machine Vision | PLC | HMI | SCADA | Sensors | Drives | Motors | Pneumatics | Control Panels | Motion Control | Machine Building | Factory Automation

Ideal Candidate Profile

- Experience: 2 to 5 years in Technical Sales / OEM Sales / Industrial Automation Sales / System Integrator Sales.
- Education: Diploma/B.E./B.Tech in Mechanical, Electrical, Electronics, Mechatronics, Instrumentation or Automation.
- Industry background: Robotics, Industrial Automation, Machine Vision, Factory Automation, PLC/HMI/SCADA, Sensors, Drives, Motion Control, Pneumatics, or related industrial products.
- Customer exposure: Should have existing or demonstrated experience dealing with OEMs, Machine Builders, System Integrators and manufacturing companies.
- Field-oriented: Comfortable spending significant time visiting OEMs and customer sites rather than working only from the office.
- Technical ability: Able to understand customer applications, identify requirements and communicate technical solutions to customers.
- Sales ability: Strong in lead generation, product promotion, enquiry generation, quotation follow-up, negotiation and order closure.




- Communication: Good English/Hindi communication and presentation skills.
- Personality: Proactive, confident, target-oriented, persistent in follow-ups and comfortable approaching new customers.
- Travel: Willing to travel regularly within the assigned territory.

Technical Sales Executive International Company: Variety Innovation Venture Pvt Ltd

Location: Gurgaon / Delhi NCR

Employment Type: Full-Time

Experience: 1 to 5 Years

Salary: 6-10 LPA (Based on experience & technical Knowledge)

Industry: Robotics, Automation & Industrial / Educational Products

Role Overview

We are looking for a Technical Sales Executive International Sales to drive export and overseas sales of our robotics, automation, and training product portfolio. The role involves managing international customers, channel partners, and distributors, focusing on product positioning, order closure, and long-term account growth.

Key Responsibilities

- Drive sales of robotics, automation, and training products in international markets
- Identify and onboard international customers, resellers, and channel partners
- Handle enquiries from overseas customers and partners
- Present product specifications, catalogs, and use-cases to international stakeholders
- Prepare export quotations, pricing, and basic commercial documentation
- Coordinate with internal teams for order processing, packaging, and dispatch
- Follow up on international leads, negotiations, and order closures
- Manage relationships with global OEMs, partners, and institutional buyers
- Track international sales pipeline, forecasts, and closures
- Monitor competitor products, pricing, and market trends in target regions

Education Qualification

- Graduate / Diploma in Engineering domain.
- International sales exposure or export experience will be preferred
- Relevant experience and capability will be valued over academic qualification

Required Skills Product & Technical Understanding

- Basic understanding of robotics, cobot, humanoid robot, quadruped robot, amr, automation, or technical products
- Ability to clearly explain product features and specifications to global customers
- Experience with product catalogs, datasheets, and standard configurations

International Sales & Communication

- Strong written and verbal communication skills in English
- Experience working with overseas customers across time zones
- Familiarity with international trade terms (Incoterms), export documentation, and pricing
- Ability to manage long-distance sales cycles and partner relationships

Experience

- 1-5 years of experience in international B2B product sales or export sales
- Experience in robotics, automation, industrial equipment, or educational products preferred
- Prior experience working with distributors or channel partners overseas is a strong plus

What We Offer

- Opportunity to build and scale global markets for robotics and automation products
- Exposure to international customers, OEMs, and distribution networks
- Ownership of regions and international accounts
- Performance-linked incentives and global growth opportunities

Lead Acquisition & Support Engineer Company: Variety Innovation Venture Private Limited

Location: Gurgaon / Delhi NCR

Employment Type: Full-Time

Experience: 2 to 5 Years

Salary: 6-10LPA (Based on experience & technical Knowledge)

About the Role:

We are looking for a Lead Acquisition & Support Engineer who will be responsible for managing the lead acquisition process, qualifying and allocating leads to the Sales Team, and handling after-sales support.

The candidate will manage leads end-to-end by receiving enquiries, qualifying leads based on customer requirements and purchase potential, allocating qualified leads to the appropriate Sales Team members, tracking lead progress, and maintaining lead-related reports.

The role will also be responsible for handling customer queries and after-sales service requests, coordinating with the Sales Team and OEMs/manufacturers, following up on open issues, and ensuring timely resolution and closure.

Key Responsibilities

Lead Acquisition Process Ownership

- Take end-to-end ownership of the Lead Acquisition Process.




- Review and process incoming leads and customer enquiries received through various channels.
- Establish and maintain a structured process for lead capture, qualification, categorization, allocation, tracking, and reporting.
- Qualify leads based on customer requirement, application, product/solution requirement, budget, purchase timeline, location, and other relevant parameters.
- Categorize and prioritize leads based on business potential and requirement urgency.
- Allocate qualified leads to the appropriate Sales Team member based on product, geography, application, or other defined criteria.
- Ensure timely and accurate allocation of leads with complete and relevant customer information.
- Track the status of allocated leads and coordinate with the Sales Team for timely follow-up.
- Identify unattended, delayed, or incorrectly handled leads and take corrective action.
- Maintain complete and accurate lead records in CRM / internal systems.
- Prepare and share regular Lead Acquisition & Sales Team Reports covering lead volume, qualification, allocation, follow-up status, conversion, pending leads, and other relevant metrics.
- Monitor lead movement from Enquiry Qualification Allocation Sales Follow-up Opportunity Closure.
- Identify gaps in the lead acquisition process and implement improvements to increase lead quality, response time, and conversion.
- Coordinate with Marketing and Sales Teams to improve lead quality and acquisition channels.
- Maintain process documentation, SOPs, qualification criteria, and reporting formats for lead acquisition.
- Act as the central coordination point between the Lead Acquisition and Sales Teams.

After-sales support Unbox Industry (20% Work Effort)

- Serve as the technical escalation point for sales, including on pre-sales calls where a technical answer decides the deal
- Diagnose field failures and drive warranty/RMA cases with OEMs through to closure, including the paperwork our distribution/import role requires.
- Study OEM product catalogues, datasheets, manuals, technical documentation, and application information.
- Handle customer technical queries related to products and solutions supplied by Unbox Industry.
- Provide basic technical guidance and product information to customers based on available technical documentation.
- Coordinate with OEMs, manufacturers, and suppliers for technical clarification, troubleshooting, product information, compatibility, and application-related queries.
- Follow up with OEMs and suppliers to ensure timely resolution of customer technical issues.
- Maintain proper records of customer complaints, technical queries, actions taken, and resolutions.
- Provide timely updates to customers regarding the status of their technical queries and support cases.
- Support the Sales Team with technical information, product research, and OEM inputs whenever required.

Required Skills

- Good understanding of Industrial Automation, Robotics, Electrical/Electronics, Mechatronics, or related technologies.
- Strong process ownership and organizational skills.
- Good research and analytical abilities.
- Strong customer communication and problem-solving skills.
- Ability to understand technical requirements and identify relevant solutions/information.
- Strong coordination, follow-up, and stakeholder-management skills.
- Ability to work effectively with Customers, Sales Teams, OEMs, Manufacturers, and Suppliers.
- Good knowledge of MS Excel / Google Sheets and CRM systems.
- Strong attention to detail and ability to manage multiple leads and support cases simultaneously.
- Ability to identify process gaps and drive improvements independently.

Qualification B.Tech / Diploma in Electrical, Electronics, Electronics & Communication, Instrumentation, Mechatronics, Mechanical, Robotics, or a related engineering discipline.

Preferred Experience

Candidates with experience in Industrial Automation, Robotics, Technical Support, Application Engineering, Pre-Sales, Inside Sales, Lead Management, Customer Support, or OEM Coordination will be preferred.

Key Performance Indicators (KPIs) Lead Acquisition & Process Ownership

Ideal Candidate The ideal candidate should be technically inclined, process-oriented, organized, and strong in coordination and follow-up.

The person should be capable of taking ownership of the complete Lead Acquisition Process while also acting as a reliable technical support resource for customers and the Sales Team.

This role requires someone who can effectively work across Customers Lead Acquisition Sales Team OEMs Internal Teams, ensuring that leads are properly managed and customer issues are followed through to resolution.

📌 Sales Executive (Gurugram)
🏢 Variety Innovation Venture
📍 Gurugram