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RETAIL SALES EXECUTIVE PET RETAIL STORE

Department

Industry -Retail Sales Pet Care & Veterinary Retail

Location - New Delhi / Delhi NCR

Store Manager / Retail Manager

Reports to

1. Job Objective To increase pet store revenue by driving product sales, improving customer engagement, promoting relevant products, and building long-term relationships with pet parents visiting the animal hospital.**

2. Key Responsibilities Sales Growth & Revenue Generation

Achieve daily, weekly, and monthly sales targets.

Recommend relevant products to increase average bill value.

Use ethical cross-selling and upselling across pet food, treats, toys, grooming products, and accessories.

Identify opportunities to sell premium and high-margin products.

Convert hospital visitors into retail customers.

Customer Engagement & Retention

Understand pet parents needs and recommend suitable products.

Build relationships with regular customers to encourage repeat purchases.

Inform customers about current arrivals, offers, and promotional schemes.

Follow up on repeat-purchase needs with appropriate customer consent.

Hospital Coordination

Coordinate with veterinarians and hospital staff to identify relevant retail opportunities.

Follow veterinary guidance for prescription diets and specialised nutrition.

Promote retail products without disrupting clinical operations.

Inventory & Product Management

Monitor fast- and slow-moving products, stock availability, and shelf replenishment.

Suggest suitable promotions for ageing inventory, subject to expiry, quality, and management approval.

Maintain accurate displays, pricing, and stock records; report low stock and upcoming expiry dates.

Local Marketing & Business Development

Support WhatsApp promotions and customer communication where consent has been obtained.

Assist with product demonstrations and in-store campaigns.

Identify collaboration opportunities with pet groomers, trainers, boarding facilities,



and local pet communities.

Generate leads through existing customers and local partnerships.

3. Key Performance Indicators (KPIs) Monthly retail sales revenue and target achievement.

Average bill value and number of retail bills.

Retail conversion rate among hospital visitors.

Repeat customer purchases and customer satisfaction.

Retail Sales Executive | Pet Retail

Sales of high-margin, promoted, and ageing-stock products.

4. Required Skills & Qualifications 3 years of retail sales experience, preferably in pet care, FMCG, or speciality retail.

Strong communication, negotiation, and customer-handling skills.

Ability to upsell and cross-sell responsibly.

Basic understanding of pet food, nutrition, grooming, and accessories.

Familiarity with POS systems, billing, and inventory management.

Target-oriented attitude, professionalism, and genuine interest in animal care.

Preferred: Experience in a veterinary hospital retail store or pet speciality store.

5. Expected Business Outcomes Increased monthly retail revenue and average bill value.

Better conversion of hospital visitors into retail customers.

Higher repeat purchases and customer retention.

Improved sales of premium and high-margin products.

Reduced losses from ageing inventory through approved promotions.

Stronger coordination between hospital teams and retail staff.

Additional revenue from local partnerships and customer referrals.

6. Ideal Candidate Profile A proactive, customer-focused, and target-driven individual who can turn everyday hospital footfall into retail sales opportunities while maintaining ethical product recommendations and excellent customer service.

7. Suggested Initial Performance Targets Average bill value: aim for a 1015% increase from the stores current baseline.

Retail conversion rate: aim to improve by 510 percentage points from the current baseline.

Sales revenue: set a realistic monthly target using recent store performance and available inventory.

📌 Retail Sales Executive (New Delhi)
🏢 Maxpetz Delhi
📍 New Delhi