Job Title

Regional Visual Merchandiser

Department

Retail / Visual Merchandising

Reports To

Regional Manager / Head Visual Merchandising

Location

Kolkata and Delhi

Employment Type

Full-time

Experience

48 years in visual merchandising, with 2+ years in a multi-store or regional role Only in Jewellery

Job Purpose To ensure consistent, high-quality execution of brand visual merchandising standards across all stores in the assigned region, enhancing the customer experience and driving footfall, conversion and sales.

Key Responsibilities

- Implement and monitor brand VM guidelines, planograms and display standards across all regional stores.
- Execute and audit window displays, in-store layouts, product presentation and signage for every campaign, festival and seasonal launch.
- Visit stores regularly to review VM compliance and submit audit reports with photos and corrective actions.
- Train and guide store managers and staff on display techniques, product placement and grooming of showcases.
- Coordinate with the head office VM, marketing and merchandising teams for new collections, campaigns and promotions.
- Ensure timely rollout and installation of VM props, collaterals and fixtures; manage vendors and local suppliers.
- Plan layouts and fixture placement for new store openings, renovations and relocations in the region.




- Analyse sales and footfall data to recommend display changes that improve conversion.
- Control VM budgets, track expenses and maintain stock of props and consumables.
- Maintain lighting, cleanliness and overall ambience in line with brand standards.

Required Qualifications

- Graduate in any discipline; a diploma or degree in Visual Merchandising, Fashion, Interior or Retail Design is preferred.
- 4–8 years of visual merchandising experience in retail (jewellery, fashion or luxury preferred).

Skills & Competencies

- Strong sense of colour, space, lighting and product presentation.
- Working knowledge of planograms, store layouts and VM trends.
- Proficiency in MS Office (Excel, PowerPoint); basic Photoshop or design tools is a plus.
- Positive communication, training and people-management skills.
- Ability to manage multiple stores, meet deadlines and travel frequently within the region.
- Analytical mindset and a commercial approach to merchandising.

Key Performance Indicators

- VM audit scores and compliance across regional stores.
- Timely execution of campaigns and new launches.
- Sales conversion and footfall improvement linked to VM initiatives.
- VM budget adherence.
- Store staff VM training coverage.

Working Conditions Extensive travel within the region (approximately 60–70% of time). Flexible hours during launches, festive seasons and store openings.

📌 Regional Visual Merchandiser Jewellery - Kolkata and Delhi
🏢 H.K Jewels
📍 Delhi