Amazin Automation Solutions Pvt. Ltd. (AASPL) is a Gurgaon-based systems integrator serving India's largest manufacturers. Our business lines span industrial printing and coding, RFID automation, access management, electronic security, robotics and AI solutions. In industrial printing, we supply and service coding systems for leading cement groups including Adani (ACC, Ambuja), UltraTech, Shree Cement, JK Lakshmi, Nuvoco and Dalmia Bharat, with export business in the Middle East and Africa.

Role purpose - The Regional Manager will own revenue growth for industrial printers, consumables and service contracts across India. The role combines hunting new accounts, deepening key accounts, and building a dealer and distributor network beyond cement into FMCG, pharma, food and beverage, packaging, cables, pipes and building materials. This is a hands-on, quota-carrying leadership role.

The person must be as comfortable demonstrating a CIJ printer on a packing line as negotiating an annual rate contract with a corporate procurement team.

Key responsibilities Sales and business development

- Achieve the annual Pan-India sales target for printers, consumables (ink, make-up, ribbons, spares) and AMCs. • Build and maintain a qualified pipeline across cement, FMCG, pharma, food and beverage, cables, pipes and packaging. • Drive the full sales cycle: lead generation, site survey, line trials, demo, techno-commercial offer, negotiation and PO closure. • Identify replacement and upgrade opportunities in plants running competitor coders.

Key account management • Own relationships with corporate and plant-level stakeholders at group accounts such as Adani Cement,



UltraTech, Dalmia and JK Lakshmi. • Win and renew Annual Rate Contracts (ARCs), including MRP and bag printing contracts, and expand them to new plants. • Grow recurring consumables and service revenue from the installed base, targeting higher wallet share per plant.

Team leadership • Recruit, coach and manage regional sales engineers and area managers as the team scales. • Set monthly targets, review funnels weekly and conduct joint field calls to raise closing rates. • Work with the service team to ensure installation quality, uptime and fast breakdown response.

Pre-sales and commercial • Recommend the right technology (CIJ, TIJ, TTO or laser) based on substrate, line speed, print content and cost per print. • Prepare and review BOQs, techno-commercial proposals, tender responses and GeM or e procurement bids. • Protect margins through approved discount matrices, payment terms and collection follow up. • Ensure timely receivables collection and keep overdue within agreed limits.

Market intelligence and reporting • Track competitor pricing, product launches and key account movements across regions. • Maintain accurate CRM records and submit weekly pipeline, monthly MIS and quarterly forecast reports to the Head of Sales.



• Represent AASPL at trade shows, industry events and OEM partner meets.

Qualifications, experience and skills Must have • B.E./B.Tech in Electronics, Electrical, Mechanical or Instrumentation; MBA in Sales or Marketing preferred.

- 8-10 years in B2B industrial equipment sales, with at least 5 years selling coding and marking systems.
- Proven record of closing capital equipment orders and ARCs with large manufacturing groups.
- Hands-on knowledge of DOD, CIJ, TIJ, TTO and laser technologies, inks, substrates and line integration.
- Experience appointing and managing dealers or distributors across multiple states.
- Solid network in cement, FMCG, pharma or packaging plants.

Good to have • Prior experience with a leading coding OEM or its authorised partner. • Understanding of MRP and legal metrology printing compliance.

Skills and attributes • Consultative, solution-led selling with sharp commercial negotiation. • Ability to read a packing line and propose the right coder, mounting and consumable plan. • Clear communication in English and Hindi; a regional language is an advantage. • Comfortable with CRM, Excel-based costing and PowerPoint proposals. • Willing to travel 1520 days a month across India.

What we offer and how to apply • Competitive fixed salary plus an uncapped incentive linked to order booking and collections. • Travel, mobile and field allowances as per company policy. • A direct role in scaling AASPL's industrial printing business, with a clear path to a national leadership position.

📌 Regional Sales Manager (Gurugram)
🏢 Amazin Automation Solutions India
📍 Gurugram