Key Responsibilities

- Analyse user journeys, feature adoption, engagement, retention, conversion funnels, and drop-offs

across digital products.
- Track key product metrics, including DAU/MAU, activation, conversion, retention, and engagement.
- Identify user friction points, workflow gaps, underutilised features, and opportunities for product

improvement.
- Build and maintain dashboards and reports to monitor product performance and business metrics.
- Measure the success of new feature launches and recommend improvements based on data.
- Use SQL to extract, analyse, and interpret large datasets.
- Develop hypotheses and support A/B testing and product experiments.
- Analyse the impact of notifications, gamification, rewards, and other user engagement features.
- Identify opportunities to improve operational workflows, product efficiency, and automation.
- Present data-backed insights and recommendations to stakeholders and leadership.
- Collaborate with Product, Technology, Marketing, Operations, and Business teams.





Mandatory Requirements
- 2–4 years of relevant experience in Product Analytics, Product Analysis, Product Strategy, or Business

Analytics.
- Must have experience working in an advertising company, digital marketing agency, or

advertising/marketing industry.
- Strong understanding of product metrics, conversion funnels, cohorts, retention, engagement, and

user behaviour.
- Hands-on experience with SQL and data analysis.
- Experience with at least one analytics platform, such as Mixpanel, Amplitude, Firebase, GA4, or similar

tools.
- Robust Excel/Google Sheets and dashboarding skills.
- Experience with Power BI, Tableau, Metabase, or similar reporting tools.
- Ability to translate analytical findings into clear, actionable business recommendations.
- Strong communication and stakeholder management skills.

Skills: digital,analytics,data,product metrics

📌 Product Analyst (Mumbai)
🏢 The UrbanIndia
📍 Mumbai