Job Overview

TechBlare LLP is looking for an experienced and result-oriented Performance Marketing Specialist to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have strong expertise in paid advertising, lead generation, campaign management, and performance analysis, with a focus on maximizing ROI and driving business growth.

Roles & Responsibilities

- Plan, create, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop effective performance marketing strategies to generate quality leads, website traffic, and conversions.
- Manage advertising budgets and ensure maximum return on ad spend (ROAS) and ROI.
- Conduct keyword research, audience targeting, competitor analysis, and market research.
- Monitor campaign performance and optimize ads based on CPC, CPM, CTR, CPA, CPL, and conversion rates.
- Create and test ad copies, creatives, landing pages, and different campaign strategies.
- Set up and monitor conversion tracking, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Analyze campaign reports and prepare regular performance reports with actionable insights.
- Collaborate with the SEO, Graphic Design, Content, and Business Development teams to improve marketing performance.
- Identify new advertising opportunities, trends, and strategies to improve campaign results.
- Manage remarketing and retargeting campaigns to improve customer acquisition and conversions.




- Stay updated with the latest digital advertising trends, platform updates, and marketing tools.

Required Skills & Qualifications
- Minimum 3 years of hands-on experience in Performance Marketing or Paid Advertising.
- Strong expertise in Google Ads and Meta Ads.
- Experience with LinkedIn Ads and other paid advertising platforms will be an added advantage.
- Positive understanding of lead generation, conversion optimization, and audience segmentation.
- Knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
- Ability to analyze campaign data and make data-driven decisions.
- Experience in managing advertising budgets and improving campaign ROI/ROAS.
- Strong analytical, communication, and problem-solving skills.
- Ability to handle multiple campaigns and meet performance targets independently.

Preferred Experience
- Experience working in an IT company, digital marketing agency, or service-based organization.
- Experience running B2B lead generation campaigns.
- Knowledge of landing page optimization and marketing automation.
- A portfolio or proven track record of successful campaigns will be an advantage.

What We Are Looking For A proactive marketing qualified who understands how to turn advertising budgets into measurable business results, generate quality leads, improve conversions, and contribute to overall business growth. Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 TechBlare
📍 Sahibzada Ajit Singh Nagar