Company Description Syntarix Tech Pvt. Ltd. is a technology, consulting and digital transformation company focused on building intelligent, scalable and secure technology solutions. Our work spans Artificial Intelligence, automation, software development, cybersecurity, digital transformation and technology consulting.

Syntarix is developing AI led solutions that combine intelligent automation, conversational systems, workflow orchestration and business application integrations to help organisations improve operational efficiency and accelerate business outcomes.

Role Description Syntarix Tech is looking for a results driven Performance Marketing Specialist to plan, execute and optimise digital advertising campaigns that drive audience acquisition, lead generation and business growth.

The role will involve managing performance marketing initiatives for assigned client offerings, including digital recruitment platforms, workforce related solutions and other business services.

The ideal candidate should have hands on experience in paid advertising, lead generation, campaign optimisation and performance analytics, with the ability to independently manage campaigns and deliver measurable results.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
- 3 to 5 years of relevant experience in performance marketing, paid advertising or digital campaign management.
- Practical experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of audience segmentation, lead generation, conversion tracking, campaign budgeting and optimization.
- Proficiency in digital analytics tools,



particularly Google Analytics and advertising platform reporting.
- Ability to interpret campaign data, evaluate performance and make informed marketing decisions.
- Good understanding of landing page optimization, conversion funnels and customer acquisition strategies.
- Robust analytical, communication, coordination and reporting skills.
- Ability to manage multiple campaigns independently and work towards defined performance targets.

Key Responsibilities

- Plan, execute and optimize paid advertising campaigns across Google Ads, Meta Ads and other relevant digital platforms.
- Develop targeted campaigns to drive relevant traffic, registrations, enquiries, customer acquisition and business leads.
- Manage campaign budgets, audience targeting, bidding strategies, creatives and conversion tracking.
- Drive audience acquisition and lead generation for digital recruitment platforms and workforce related services.
- Monitor key performance metrics such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), conversion rates and Return on Ad Spend (ROAS).
- Analyze campaign performance and implement data driven improvements to targeting, messaging, creatives and conversion funnels.
- Conduct A/B testing to improve campaign effectiveness and marketing efficiency.




- Coordinate with design and content teams to develop campaign creatives, ad copies and landing page content.
- Monitor lead quality and campaign outcomes, identifying opportunities to improve conversions.
- Prepare regular performance reports and present actionable recommendations for business growth.
- Stay updated on digital advertising trends, platform developments and emerging performance marketing practices.

Preferred Experience

- Experience in recruitment platforms, job portals, staffing, workforce solutions, marketplaces or high volume lead generation businesses.
- Demonstrated ability to manage advertising budgets and improve campaign performance through measurable results.
- Familiarity with Google Tag Manager, conversion tracking, remarketing and audience retargeting.
- Google Ads or Meta Blueprint certifications will be an added advantage.
- An MBA or postgraduate qualification in Marketing or a related field will be preferred.

Why Join Syntarix?

- Take ownership of digital campaigns and contribute directly to measurable business growth.
- Work on diverse client assignments across digital marketing and business services.
- Translate creative ideas and performance insights into effective marketing strategies.
- Build expertise in performance marketing, audience acquisition and campaign optimisation.
- Grow in a collaborative environment that values initiative, learning and accountability.

How to Apply

Interested candidates can share their updated resumes, highlighting their campaign management experience, advertising platforms handled, budget exposure and measurable performance achievements.

📌 Performance Marketing Specialist (Bengaluru)
🏢 Syntarix Tech
📍 Bengaluru