ABOUT MADCAP LUXE TRAVEL

Madcap Luxe Travel is the luxury travel vertical of Madcap Adventure, built by Maxperience, one of India's leading experiential marketing companies, with Rannvijay Singha as co-founder.

Our track record: 20+ IPs created, 500+ premium rides and experiences delivered, and partnerships with 15+ leading automotive brands.

We curate luxury journeys around the world's most iconic motorsport events and legendary roads: Isle of Man TT, the Route 66 Centennial Drive, Formula 1 Grand Prix weekends, Dakar-inspired Saudi expeditions, and bespoke self-drive adventures across Europe, Bhutan, Namibia, Kenya, New Zealand and beyond.

This isn't conventional travel. It's luxury built on curation, storytelling, community, and access that money alone can't buy.

THE ROLE

We're looking for a Performance Marketing Manager who understands both luxury branding and performance marketing.

You'll own the complete digital growth engine for Madcap Luxe: paid media, lead generation, social media planning, campaign execution, content calendars, agency coordination, analytics and conversion optimisation.

You'll work closely with the founders, creative team, content creators, influencers, sales team and external agencies.

WHAT YOU'LL DO

1. Performance marketing strategy

- Build and run monthly, quarterly and campaign-wise performance plans
- Build acquisition funnels for luxury travellers, from awareness to consultation to booking
- Own channel strategy across Google, Meta, LinkedIn, YouTube, Display, Native and emerging platforms
- Set media budgets and targets for ROAS, CPL, CPA and customer acquisition
- Own lead generation targets, campaign ROI and booking conversions

2. Paid media and lead generation

- Launch and optimise campaigns across Google Search, Display, Performance Max, YouTube, Meta Ads and LinkedIn Ads
- Generate high-quality leads for luxury expeditions and bespoke journeys
- Manage remarketing, lookalike audiences, CRM audience sync and conversion campaigns




- Optimise continuously through A/B testing and audience insights

3. Social media and content calendar

- Own the social calendar across Instagram, Facebook, LinkedIn, YouTube and emerging platforms
- Build monthly and quarterly calendars tied to launches, expeditions, festivals, partnerships and brand campaigns
- Plan destination reveals, countdowns, reels, carousels, stories, newsletters and live sessions
- Work with the in-house creative team on timely production and publishing

4. Agency and team coordination

- Be the single point of contact for performance, creative, content, PR and influencer agencies
- Manage briefs, timelines, budgets, creative approvals, publishing schedules and reporting
- Coordinate photographers, videographers, editors, designers and copywriters during campaigns
- Work with internal marketing, design, content and sales teams on execution

5. Creative and brand alignment

- Work with designers and storytellers on luxury-first creatives and landing pages
- Write campaign messaging that balances aspiration, exclusivity and performance
- Keep paid media, website, social, emailers and WhatsApp campaigns consistent with our premium identity

6. Landing pages and funnel optimisation

- Build and optimise high-converting landing pages for every expedition
- Improve lead quality through form optimisation, CRM integration and automation
- Test creatives, CTAs, copy, layouts and conversion journeys

7. Analytics and reporting

- Track performance on GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GTM and CRM dashboards




- Publish weekly and monthly reports with actionable insights
- Monitor website traffic, engagement, attribution, lead quality, booking conversions, CAC and LTV

8. Influencer and community marketing

- Run influencer campaigns around expeditions and destination launches
- Work with automotive creators, luxury lifestyle creators and travel storytellers
- Support community-led campaigns, contests, launches and UGC

WHAT WE'RE LOOKING FOR

- 5–10 years in performance, growth or digital marketing
- Experience with luxury, hospitality, automotive, premium lifestyle, real estate, aviation or travel brands
- Hands-on expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, GTM, CRM and marketing automation tools
- A strong grasp of luxury consumer behaviour and premium purchase journeys
- Excellent project management and stakeholder coordination
- Ability to run multiple campaigns at once in a fast-paced startup

PREFERRED

- Background in luxury travel, experiential marketing, premium automotive or hospitality
- Influencer marketing and creator collaboration experience
- Managed monthly ad spends of ₹5–20 lakh+
- Familiarity with HubSpot, Zoho CRM, Salesforce, Webflow, WordPress or similar

WHY JOIN MADCAP LUXE

- Help build an access-led luxury travel brand around iconic global experiences
- Work directly with the founders and Rannvijay Singha on brand campaigns and international expeditions
- Market journeys across Route 66, Isle of Man TT, Formula 1, Saudi Arabia, Namibia, Kenya, Europe, Japan and New Zealand
- Travel for campaigns, shoots, launches and international recce trips
- Competitive salary, performance incentives and international travel
- A high-growth leadership role in a quick-scaling experiential luxury travel brand

LOCATION

Gurugram, work from office, with travel for shoots, events and expeditions.

#Hiring #PerformanceMarketing #LuxuryTravel #GrowthMarketing #DigitalMarketing #GurugramJobs

📌 Performance Marketing Manager (Gurugram)
🏢 Madcap Adventure
📍 Gurugram