About the Role

NS Ventures is looking for a skilled and performance-oriented Performance Marketing Executive to join our digital marketing team. The ideal candidate should have hands-on experience in managing paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram), with a strong focus on lead generation, campaign optimization, conversion tracking, and return on advertising spend (ROAS).

We are looking for someone who understands campaign performance, can make data-driven decisions, and continuously works towards improving lead quality and advertising efficiency.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
- Develop and implement performance marketing strategies focused on lead generation, quality enquiries, conversions, and customer acquisition.
- Conduct audience research, segmentation, targeting, and retargeting to improve campaign effectiveness.
- Manage advertising budgets, bidding strategies, and campaign placements to achieve desired performance.
- Monitor and analyze key performance metrics, including CTR, CPC, CPL, CPA, conversion rates, and ROAS.
- Conduct A/B testing of ad creatives, headlines, ad copy, audience segments, and campaign strategies.
- Set up and monitor conversion tracking to ensure accurate campaign measurement and reporting.
- Analyze lead quality and campaign performance to identify opportunities for improvement.
- Coordinate with creative and content teams to develop engaging ad creatives and campaign materials.
- Review landing pages and suggest improvements to enhance user experience and conversion rates.
- Prepare regular campaign performance reports and provide actionable, data-driven recommendations.




- Stay updated with advertising platform updates, digital marketing trends, and industry best practices.
- Knowledge of SEO, including on-page, off-page, and technical SEO practices, will be considered an added advantage.

Required Skills & Qualifications

- Minimum 3 years of relevant experience in performance marketing or paid advertising.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Practical understanding of lead generation and conversion-focused advertising.
- Knowledge of audience targeting, retargeting, campaign optimization, and budget management.
- Understanding of key advertising metrics such as CTR, CPC, CPL, CPA, and ROAS.
- Experience with conversion tracking and campaign performance analysis.
- Working knowledge of Google Analytics and advertising reporting tools.
- Good analytical, communication, and coordination skills.
- Ability to manage multiple campaigns and work with defined timelines.
- Proficiency in Excel or Google Sheets for campaign reporting and analysis.

Pay: ₹15,000.00 - ₹35,000.00 per month

Advantages

- Flexible schedule
- Paid sick time
- Paid time off

Application Question(s):
- Do you have practical experience with conversion tracking, campaign optimization, and analyzing metrics such as CPL, CPC, CTR, and ROAS?
- Have you worked on Google Analytics (GA4), Google Tag Manager, and Meta Pixel for campaign tracking and performance measurement?
- Have you independently planned and managed paid advertising campaigns focused on lead generation and conversions?
- What is your current monthly salary?
- What is your expected monthly salary?

Experience:
- Performance marketing: 3 years (Required)

Language:
- English (Required)

Location:
- Mohali, Punjab (Required)

Work Location: In person

📌 Performance Marketing Executive (Sahibzada Ajit Singh Nagar)
🏢 NS Ventures
📍 Sahibzada Ajit Singh Nagar