Company Description Ankshaastra is a specialized consultancy offering personalized guidance on name correction, Lal Kitab remedies, and numerology-based recommendations for life events and decisions. Services include selecting lucky vehicle and home numbers, jersey and brand names, and advising on baby birth dates, marriage and business partner compatibility, and career selection.

The company also provides Vastu consultations, management seating direction guidance, plot number analysis, and kundali making. Ankshaastra focuses on helping individuals and organizations align their personal, professional, and brand identities with traditional astrological and numerological principles. Team members work closely with clients seeking tailored, insight-driven solutions to improve outcomes and well-being.

Role Description The Performance Marketing role at Ankshaastra is a full-time, remote position focused on driving customer acquisition, engagement, and retention across digital channels. Day-to-day responsibilities include planning and executing performance marketing campaigns, optimizing paid media (such as search, social, and display), and tracking key metrics to improve return on ad spend.

The role involves conducting audience and market research, creating and testing ad creatives and landing pages in collaboration with content and design teams, and managing campaign budgets.

The Performance

Marketing specialist will analyze campaign data,



prepare regular reports and insights, recommend strategies for growth, and coordinate with sales and customer service teams to ensure a consistent and effective customer journey. This role requires proactive experimentation, continuous optimization, and alignment with Ankshaastra’s unique service offerings.

Qualifications

- Strong Communication and Customer Service skills to interact with diverse audiences, understand client needs, and support cross-functional collaboration.
- Proficiency in Market Research to analyze target segments, competitor activities, and digital channel performance.
- Experience in Marketing Strategy and Sales to design performance-focused campaigns that generate qualified leads and conversions.
- Knowledge of digital performance marketing tools and platforms (e.g., Google Ads, Facebook/Instagram Ads, analytics tools) and ability to optimize campaigns based on data.
- Ability to interpret data, prepare transparent performance reports, and make actionable recommendations.
- Strong organizational and time-management skills, with the ability to manage multiple campaigns and priorities in a remote setting.
- Prior experience in performance marketing, growth marketing, or digital advertising; experience with service-based or consulting businesses is an advantage.
- Relevant education in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Performance Marketing (New Delhi)
🏢 Ankshaastra
📍 New Delhi