Performance Creative Strategist

Location: Mumbai | Employment: Full-time

Department: Growth & Performance Marketing | Reports to: Leadership Team

About NDude

NDude Labs is an investment holding company and operating partner focused on building exceptional healthcare and wellness businesses. We are neither a passive investment vehicle nor a traditional private equity firm. We combine patient capital, entrepreneurial experience, deep operating involvement, exceptional people, technology, AI and data, to help build category-leading companies.

Role Overview

Own consumer research, audience insights, direct-response messaging and the creative testing pipeline for new customer acquisition. This is a hands-on creative strategy role, not primarily a media buying or agency management position.

Key Responsibilities

Consumer research and strategy

- Research ICPs, pain points, motivations, objections and purchasing triggers using customer reviews, surveys, Reddit, competitor ads and performance data.
- Develop product-specific hooks, messaging angles, claims-aware value propositions and testable hypotheses.
- Translate approved scientific and product information into accurate, compelling consumer language.

Creative production and testing

- Write scripts and briefs for founder UGC, creator videos, static ads and landing-page concepts.
- Partner with editors, designers, creators and the Media Buyer to launch and iterate tests.
- Maintain a prioritized creative tracker with hypotheses, variants, spend, results and learnings.

Measurement and systems

- Evaluate creative performance using CAC, CTR, CPC,



conversion rate, AOV and contribution profitability.
- Identify winning concepts, creative fatigue and opportunities for iteration.
- Use AI tools for research, scripting, analysis and documentation, with human review for accuracy and claims compliance.

Required Qualifications

- 3+ years in DTC performance creative, direct-response copywriting or creative strategy.
- Strong Meta ad creative portfolio with measurable business outcomes.
- Excellent English writing, analytical judgment and cooperative execution.
- Comfortable with Shopify, Meta Ads reporting and creative research tools.

Preferred Qualifications

- Wellness, supplements or CPG experience.
- Hands-on media buying experience is a plus, not a requirement.
- Experience with creator sourcing, UGC and AI-assisted creative workflows.

Success Metrics

- Quality and cadence of validated creative tests.
- Improvement in acquisition efficiency and contribution profit, measured jointly with the Media Buyer.
- Documented ICP insights, winning hooks and reusable testing playbooks.

First 90 Days

- Days 1-30: Audit existing creative, audiences and performance; create an ICP and testing framework.
- Days 31-60: Launch structured creative tests and iterate with the Media Buyer.
- Days 61-90: Own a repeatable creative pipeline and document winning concepts.

How to Apply Please share your resume, relevant portfolio or campaign examples, and a short description of measurable results you personally delivered. Compensation will be discussed based on experience and role fit.

📌 Performance Creative Strategist (Mumbai)
🏢 NDude Labs
📍 Mumbai