Job Overview

We are looking for a dynamic and creative Marketing Manager to drive foot traffic,

boost online orders, and build robust brand loyalty for our café. You will be responsible for designing and executing a 360-degree marketing strategy that seamlessly bridges offline on-ground activations with online digital campaigns. The ideal candidate has a deep understanding of Delhi’s competitive café culture, a knack for visual storytelling, and a data-driven approach to business growth.

Online & Digital Marketing

 Social Media Management: Create, curate, and manage high-quality visual content (Reels, TikToks, Shorts, photos) for Instagram and Facebook to showcase our food, aesthetics, and café vibe.

 Influencer & PR Management: Identify, pitch to, and collaborate with Delhi-

based food bloggers, lifestyle influencers, and Zomato/Swiggy content creators.

 Performance Marketing: Plan and execute hyper-local paid ad campaigns on

Meta (Instagram/Facebook) and Google to target nearby food enthusiasts,

students, and working professionals.

 Platform Optimization: Manage and optimize our presence on Zomato,

Swiggy, and Google My Business to improve ratings, reviews, menu visibility,

and run cost-effective platform ads.

 Website & Email/SMS: Maintain basic website updates and run monthly

WhatsApp/SMS marketing campaigns for special menus or weekend offers.

Offline & Hyper-Local Marketing

- Event Planning & Execution: Ideate and host in-café events such as live acoustic nights, art workshops, open mics, pop-up markets, and board game nights to drive weekday footfall.
- B2B Partnerships & Tie-ups:



Establish corporate partnerships with nearby offices,

co-working spaces, and colleges (e.g., DU, IIT, or regional hubs depending on location) for catering, student discounts, and bulk orders.
- In-Café Experience & Collaterals: Oversee the design and placement of offline marketing materials, including tent cards, menu boards, feedback forms, and seasonal decor.
- Cross-Promotions: Partner with local lifestyle brands, bookstores, or fitness studios for joint marketing initiatives.

Strategy & Analytics
- Monitor, analyze, and report on the ROI of all marketing campaigns (footfall trends,

online sales growth, and social media engagement).
- Keep track of Delhi’s food trends, competitor strategies, and customer preferences to introduce innovative menu promotions or happy hour concepts.

What we are looking at in the Candidate:

Required Skills & Qualifications

- Education: Bachelor’s or Master’s degree in Marketing, Communications, Business

Administration, or a related field.
- Experience: Proven track record of growing an F&B brand or café in the Delhi-NCR region.
- Technical Skills: Basic hands-on experience with Canva, video editing apps

(CapCut/InShot), and Meta Ads Manager.
- Local Knowledge: Deep familiarity with Delhi and Punjab diverse neighborhoods

(e.g., South Delhi cafés, Connaught Place hubs, North Campus student culture) and local consumer behavior.
- Soft Skills: Exceptional communication, networking, and project management skills.

- Must be a self-starter who comfortable working both on-site at the café and from a

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