Role: Head of Marketing

Location: Gurugram (with travel to Pune) | Job Type: Full time

Epoch is looking for a strategic, hands-on Head of Marketing to own the brand and the full marketing funnel digital, on-ground and PR – and turn it into a steady flow of quality leads for our assisted living and dementia care communities.

Responsibilities

Strategy & Brand

- Draw up the annual marketing strategy and plan for Epoch – spanning digital, ATL, BTL / on-ground and PR –

with clear objectives, timelines and budgets, which steers lead generation and occupancy
- Be the brand custodian. Drive brand-building activities to enhance Epoch’s overall equity and maintain

consistent brand messaging across all platforms (online and offline)
- Analyse market trends, consumer insights and competitor activity to refine positioning and identify new

opportunities to expand Epoch’s reach across Gurugram and Pune
- Drive innovations and implement holistic, integrated campaigns encompassing digital, visibility, on-ground

activation and PR Digital & Lead Generation
- Plan and execute all digital marketing, including SEO/SEM, social media, email, marketing database and

display advertising campaigns
- Develop strategies that drive customers to the website; improve the website experience through design, UX,

traffic and content, and instrument conversion points and optimise user funnels
- Strategise and implement the content calendar for social media and other owned channels

On-ground, Community & PR
- Conceptualise and execute BTL and on-ground activations – events, community outreach and engagement

with RWAs, doctors, hospitals and senior citizen groups
- Lead PR and media outreach; build relationships with media, influencers and industry thought leaders, and

manage brand reputation
- Oversee the creation of marketing collateral – brochures, presentations, newsletters, signage and digital





assets Performance & Budget
- Use tangible metrics (cost per lead, lead-to-visit and visit-to-move-in conversion, CAC, campaign ROI) to

measure the impact of all activities and assess against goals
- Identify trends and insights, and optimise spend and performance based on the insights
- Monitor and manage the marketing budget, ensuring cost-effectiveness and maximum ROI
- Measure and report performance of all marketing campaigns to leadership, with recommendations for

improvement Team & Partners
- Lead and mentor the marketing department (digital, content and on-ground teams) to ensure seamless and

timely execution
- Work closely with the sales team to support lead generation and conversion, and with operations to keep

messaging aligned with the resident experience
- Be the key department SPOC with agencies, PR and other vendor partners

Qualifications
- Bachelor’s degree in marketing or business (MBA preferred)
- 10-13 years of experience across marketing and lead generation, including a leadership role – covering

digital, on-ground activations and PR
- Worked in healthcare, elder care or hospitality organisations (preferred)
- Proven track record of planning and executing integrated ATL and BTL campaigns
- Strong command of digital marketing – SEO, SEM, social media, display – and web design principles
- Proficient in Google Analytics, CRM / marketing automation tools and content management systems
- Ability to identify long-term trends in marketing data
- Managed and controlled budgets with a clear focus on ROI
- Managed multiple marketing, communication and PR agency partners
- Experience in project management and multi-tasking in a fast-paced environment
- Creative, out-of-the-box thinker with a data-driven mindset
- Strong people management skills and teamwork; has led a team
- Excellent communication skills; proficient in MS Office Suite, especially Excel, PowerPoint and Word

📌 Marketing Head (Gurugram)
🏢 Epoch Elder Care
📍 Gurugram