Mall Marketing Executive Position Title: Mall Marketing Executive

Department: Marketing & Operations

Reports To: Marketing Manager / Mall General Manager

Role Overview The Mall Marketing Executive is responsible for planning, executing, and monitoring marketing initiatives that drive footfall, enhance tenant relationships, and strengthen the mall's brand presence within its catchment area. This role bridges creative campaign development with operational execution, working closely with tenants, vendors, and internal teams to deliver measurable business outcomes.

Key Responsibilities

- Develop and implement the mall's marketing calendar, including seasonal campaigns, promotional events, and tenant collaboration activities designed to increase visitor traffic and dwell time.
- Coordinate with tenants and brand partners to align promotional activities with mall-wide initiatives, ensuring consistent messaging and maximizing mutual benefit.
- Manage social media channels, digital advertising, and content creation while tracking engagement metrics to refine strategy.
- Oversee on-ground event execution, from concept approval through vendor coordination, logistics, and post-event evaluation.
- Plan marketing spend across campaigns, negotiate with vendors and media partners, and report on return on investment to senior management.
- Build and maintain relationships with local media, influencers, and community organizations to support broader brand visibility efforts.
- Conduct competitor and market analysis to identify trends, benchmark mall performance against comparable properties, and recommend strategic adjustments.




- Regularly report on footfall data, campaign performance, and tenant satisfaction, feeding into quarterly business reviews with mall ownership or management.

Required Qualifications

- A bachelor's degree in marketing, business administration, or a related field is typically required, with two to five years of relevant experience in retail marketing, mall operations, or a similar consumer-facing environment.
- Strong written and verbal communication skills are essential, along with proficiency in digital marketing tools, social media platforms, and basic analytics reporting.

Key Skills

- Strong project management abilities.
- Creative thinking balanced with commercial awareness.
- Negotiation skills for vendor and tenant interactions.
- Comfort working in a fast-paced, deadline-driven workplace.
- Experience with CRM or marketing automation platforms is advantageous.

Location On-site - Hyderabad, TS

Scheduled Weekly Hours 48

Job Tags If this resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table!

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Locations: On-site

📌 Marketing Executive (India)
🏢 JLL
📍 India