Key Roles & Responsibilities

- Develop and implement marketing communication strategies aligned with business objectives.

- Drive brand positioning, brand identity, and brand awareness initiatives.

- Lead product marketing activities, including product positioning, value proposition development, and go-to-market strategies.

- Plan and execute integrated marketing campaigns across digital and traditional media.

- Develop marketing collaterals, product brochures, presentations, catalogues, and promotional materials.

- Coordinate product launches, branding initiatives, exhibitions, trade shows, and industry events.

- Work closely with Sales, Product Management, and Business Development teams to support marketing initiatives.

- Conduct market research, competitor analysis, and customer insights to identify marketing opportunities.

- Manage external agencies, creative partners, and vendors for marketing communication activities.

- Monitor campaign performance, marketing effectiveness, and brand engagement metrics.

- Ensure consistency in brand communication across all channels and platforms.

- Support digital marketing initiatives, content strategy,



and corporate communication activities.

Required Skills & Competencies

- Strong expertise in Branding and Brand Management.

- Hands-on experience in Product Marketing and Product Positioning.

- Marketing Communication Strategy and Campaign Management.

- Brand Development and Go-to-Market Strategy.

- Market Research and Competitor Analysis.

- Digital Marketing and Content Development.

- Marketing Collateral and Communication Material Development.

- Excellent communication, presentation, and stakeholder management skills.

- Strong project management and execution capabilities.

Candidate Profile

- MBA in Marketing / Mass Communication or relevant qualification.

- 1012 years of experience in Marketing Communications, Branding, and Product Marketing.

- Robust experience in brand strategy, product positioning, and marketing campaign execution.

- Candidates from automotive, manufacturing, engineering, or B2B industries will be preferred.

- Should possess strong communication, analytical, and strategic marketing capabilities.

Work Model – 6 Days

📌 Marketing Communication Specialist (Marcom) (Chennai)
🏢 Career Tree HR Solutions
📍 Chennai