Marketing Executive

Designation: Marketing Executive

Department: Marketing / Sales

Location: Umargam, Gujarat / As per business requirement

Reporting To: Marketing Manager / Sales & Marketing Head

Experience: 2–5 years preferred

Employment Type: Full time

Job Purpose To support the company’s marketing and business-development activities by coordinating campaigns, conducting market research, supporting lead generation, maintaining customer and competitor information, preparing marketing materials,

and coordinating with Sales and other departments to improve brand visibility and business opportunities.

Key Responsibilities

- Marketing Planning & Execution
- Assist in planning and executing marketing activities in line with company objectives and approved budgets.
- Coordinate promotional campaigns, product launches, exhibitions, trade fairs, customer meets, and other marketing events.
- Prepare marketing calendars, activity plans, and execution trackers.
- Monitor campaign progress and share activity updates with the reporting manager.
- Market Research & Competitor Analysis
- Research market trends, customer requirements, industry developments, and competitor activities.
- Collect information on competitor products, pricing, promotions, distribution, and positioning where available.
- Prepare market research summaries and support recommendations for new opportunities.
- Maintain an updated database of market intelligence and relevant industry contacts.
- Lead Generation & Customer Coordination
- Support lead generation through approved campaigns, events, and online channels.
- Maintain prospect, customer, distributor, and business-contact databases.
- Coordinate with Sales to follow up on enquiries, leads, samples, and promotional requirements.
- Track marketing-generated enquiries and update their status in the relevant tracker or CRM.
- Marketing Materials & Brand Management
- Coordinate brochures, product presentations, catalogues, product sheets, advertisements, and other collateral.
- Ensure materials follow approved brand guidelines and product information.
- Coordinate with designers, agencies, printers, and vendors for marketing content and materials.




- Support preparation of presentations and sales-support documents.
- Digital Marketing & Online Presence
- Coordinate approved social media, website, email marketing, and digital promotional activities, where applicable.
- Assist with content calendars, campaign briefs, and basic performance reports.

Marketing Executive –

Josh Bevertech Ltd. | Marketing Executive –

- Monitor campaign engagement and route online enquiries to the appropriate team.
- Coordinate with agencies or internal teams for timely publication of approved content.
- Sales & Cross-functional Coordination
- Coordinate with Sales, Product, Production, Quality, Dispatch, and Accounts teams on marketing requirements.
- Share approved product information, promotional updates, and campaign details with Sales.
- Support customer presentations, product sampling, exhibitions, and sales meetings as required.
- Follow up on approvals, marketing materials, samples, and other deliverables.
- Budget, Vendor & Documentation Management
- Maintain records of marketing expenses, purchase requests, invoices, and campaign costs.
- Coordinate with vendors and agencies for quotations, deliverables, and timelines.
- Track activities against approved budgets and escalate variances for review.
- Maintain marketing files, campaign records, customer feedback, and supporting documents.
- Reporting & Continuous Improvement
- Prepare weekly and monthly reports on campaigns, leads, events, expenses, and marketing activities.
- Track campaign outcomes and identify opportunities to improve reach, engagement, lead quality, and cost-

effectiveness.
- Collect customer and Sales team feedback and share insights with the reporting manager.
- Support special projects and other marketing activities assigned by management.

Required Skills & Competencies




- Good written and verbal communication, presentation, and coordination skills.
- Working knowledge of MS Excel, Word, PowerPoint, email, and relevant digital marketing platforms.
- Basic understanding of marketing principles, customer behaviour, lead generation, and brand communication.
- Research, data analysis, reporting, and attention-to-detail skills.
- Ability to manage multiple activities, coordinate with vendors, and meet deadlines.
- Customer-focused approach, initiative, teamwork, and problem-solving ability.
- Professional conduct and compliance with company approval processes.

Educational Qualification

- Graduate in Marketing, Business Administration, Commerce, or a related discipline. MBA in Marketing is an advantage.

Experience

- 2–5 years of experience in marketing coordination, brand promotion, lead generation, or sales-support activities preferred. FMCG, beverage, food, or manufacturing-sector experience is an advantage.

Key Performance Indicators (KPIs)

- Marketing activities and campaigns executed as per approved plans and timelines.
- Marketing-generated leads and enquiries recorded and routed to Sales promptly.
- Customer, prospect, and market-intelligence databases maintained accurately.
- Marketing materials delivered accurately and on time, subject to approvals.
- Campaign, event, and monthly marketing reports submitted within deadlines.

Marketing Executive –

Josh Bevertech Ltd. | Marketing Executive –

- Marketing expenses tracked against approved budgets with supporting documents maintained.
- Timely coordination with Sales and other departments on marketing requirements.
- Campaign performance and lead-conversion data tracked and reported consistently.
- Compliance with brand guidelines, approved product claims, and company procedures.

Authority & Accountability
- The Marketing Executive coordinates and executes approved marketing activities, maintains records, and reports results. Pricing commitments, external communications, marketing expenditure, product claims, and campaign approvals must follow company authorization procedures.

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