Job Title: Junior Marketing Executive Inbound Demand Generation (US Market – IT Services)

Job Summary:

We are looking for a dynamic Junior Marketing Executive with 2–4 years of experience in inbound demand generation for the US market, specifically in IT Managed Services, Cloud, SAP, and IT Sales domains. The role focuses on driving qualified leads through content, SEO, and digital campaigns aligned with B2B technology solutions. The ideal candidate understands US buyer personas in the IT services space and can execute data-driven marketing strategies.

Key Responsibilities:

- Plan and execute inbound demand generation campaigns targeting US-based clients in IT Managed Services, Cloud, SAP, and IT Sales
- Create and optimize content (blogs, landing pages, whitepapers, case studies) tailored to B2B tech audiences
- Support SEO initiatives to improve organic traffic and keyword rankings in IT services domains
- Execute email marketing and lead nurturing workflows aligned with the sales funnel
- Collaborate closely with sales teams to drive qualified leads and pipeline growth
- Manage and optimize marketing automation and CRM tools for lead tracking and segmentation
- Track and analyze campaign performance (MQLs, SQLs, conversions, pipeline contribution)
- Conduct market research and competitor analysis within IT services and cloud ecosystem

Required Skills & Qualifications:





- Bachelor’s degree in Marketing, Business, IT, or related field
- 2–4 years of experience in inbound marketing / demand generation
- Experience working with US market (B2B preferred)
- Understanding of IT Managed Services, Cloud solutions, SAP, and IT Sales processes
- Strong knowledge of SEO, content marketing, and lead generation strategies
- Excellent written and verbal communication skills (US audience-focused)
- Strong analytical and problem-solving skills

Preferred Skills (Nice to Have):

- Experience in B2B SaaS or IT services marketing
- Familiarity with platforms like HubSpot, Salesforce
- Knowledge of cloud platforms (AWS, Azure, GCP basics)
- Experience with A/B testing and conversion rate optimization (CRO)

Experience Required:

- 2–4 years in inbound demand generation (IT services / tech domain preferred)

Tools & Technologies:

- Google Analytics, Search Console
- HubSpot / Salesforce / Zoho CRM
- SEO tools (SEMrush, Ahrefs)
- Email marketing tools (HubSpot, Mailchimp)
- MS Excel / Google Sheets

Key Performance Indicators (KPIs):

- Marketing Qualified Leads (MQLs) for IT services offerings
- Organic traffic growth (US region)
- Conversion rates across campaigns and landing pages
- Pipeline contribution and lead-to-chance conversion
- Engagement metrics (email open rates, CTRs)

📌 Junior Marketing Executive, IT Services (Inbound Demand Generation) (Gurugram)
🏢 Khoj Information Technology
📍 Gurugram