(JD)

Position: Hospital Marketing Manager

Organization: MNR Medical College & Hospital

Department: Marketing & Business Development

Job Location: Sangareddy, Telangana

Experience: Minimum 10 Years in Hospital Marketing

Employment Type: Full time

- Job Summary

MNR Medical College & Hospital is looking for an experienced and dynamic Hospital Marketing Manager to lead marketing, business development, branding, and patient acquisition activities. The candidate will be responsible for increasing hospital footfall, developing referral networks, strengthening relationships with doctors and healthcare partners, and promoting hospital services to improve overall patient volumes and revenue.
- Roles and Responsibilities

1. Develop and implement strategic marketing plans to increase hospital visibility and patient footfall.
2. Build and maintain strong relationships with general practitioners, consultants, clinics, nursing homes, and other healthcare providers.
3. Develop and manage doctor referral networks to generate patient leads.
4. Identify new business opportunities and explore potential markets for hospital services.
5. Plan and execute promotional activities, health camps, medical awareness programmes, and community outreach initiatives.
6. Coordinate with various clinical departments to promote specialty services and super-specialty services.
7. Develop corporate tie-ups with companies, industries, insurance companies, TPAs, and government organizations.
8. Lead and monitor the hospital marketing team and field marketing executives.
9. Plan digital marketing campaigns in coordination with the digital marketing team.
10. Monitor competitor activities, market trends, and patient feedback.
11. Develop strategies for OPD, IPD, diagnostic, emergency, and specialty service growth.
12. Prepare monthly marketing plans, budgets, performance reports, and business development reports.
13. Monitor marketing ROI,



referral conversion, patient acquisition, and revenue growth.
14. Coordinate with hospital management to achieve institutional business targets.

3. Educational Qualification
- MBA / PG Diploma in Marketing preferred.
- Bachelor's degree in any discipline.
- Healthcare or Hospital Management qualification will be an added advantage.

4. Experience Required
- Minimum 10 years of experience in hospital marketing.
- Proven experience in hospital business development and patient acquisition.
- Strong experience in doctor relationship management and referral marketing.
- Experience in multi-specialty hospitals or medical college hospitals is preferred.
- Experience in handling and leading a hospital marketing team.

5. Required Skills
- Excellent communication and interpersonal skills.
- Strong networking and relationship-building abilities.
- Good understanding of hospital operations and healthcare marketing.
- Ability to develop and execute marketing strategies.
- Leadership and team management capabilities.
- Strong negotiation and business development skills.
- Proficiency in MS Excel, PowerPoint, and marketing reports.

6. Key Performance Indicators (KPIs)
- Growth in OPD and IPD patient volumes.
- Increase in doctor referral network.
- Growth in hospital revenue and service utilization.
- Number of corporate and institutional tie-ups.
- Successful execution of health camps and outreach programmes.
- Marketing team productivity and target achievement.
- Brand visibility and market penetration.

7. Reporting Authority CEO / Hospital Director / Medical Superintendent / Management.
- Job Location

MNR Medical College & Hospital, Sangareddy, Telangana.
- Candidate Profile The ideal candidate should be a result-oriented healthcare marketing professional with strong local market knowledge, established doctor networks, excellent leadership skills, and the ability to independently drive hospital business development and patient acquisition.

📌 Hospital Marketing Manager (Sangareddy)
🏢 MNR MEDICAL COLLEGE u0026 HOSPITAL
📍 Sangareddy