Head of Performance Marketing - D2C & Online Sales (Meta, Google)

About WTF

WTF (wtf.fitness) is India's full-stack fitness company: 11 brands on one operating system. We sell online every day across very different products - WTF Gyms memberships and personal training (60 premium gyms of our own), Metaboliq (doctor-led weight-loss programmes, from a 1,799 first test to 50,000-1.5 lakh programmes), EVRYDAY nutrition and supplements (D2C), WTF Academy certification courses, and subscriptions. ~270 gyms and 85,000+ members today. This role takes our online revenue to hundreds of crores.

Not for lead-generation, agency account managers or people who only manage an agency. You run the ad accounts yourself and you own the revenue.

What you own

- All online revenue across WTF brands: purchases, paid bookings, memberships and subscriptions - not leads.
- Run Meta (Advantage+ / ASC, partnership ads) and Google (Search, PMax, YouTube, Demand Gen) hands-on in the back office every day; plus Amazon / quick-commerce ads and affiliates where they pay.
- Unit economics, daily: CAC, ROAS, MER, contribution margin, payback, LTV:CAC; kill and scale with the numbers, report to the founders every morning.
- Measurement you can trust: pixel + Conversions API, GA4, server-side events, UTMs,



offline/CRM conversions for membership and high-ticket sales.
- Creative velocity: 30+ new ads a week with the creative team and AI tools (UGC, founder and doctor-led, influencer/whitelisted); a test-and-learn system, not guesswork.
- Landing pages and checkout CRO, WhatsApp/CRM retention and repeat purchase with the product team.
- Build and lead a small team (Meta, Google, analyst, creative strategist) as spend grows.

Who fits

- 8-13 years; you have personally scaled online revenue for a brand doing 100 crore+ (or taken one from 10-20 crore to 100 crore+) - for example Bombay Shaving Company, Mamaearth/Honasa, Minimalist, Pilgrim, Snitch, The Whole Truth, boAt, Wakefit, Lenskart, HealthKart, Sugar, mCaffeine, Plum, Cult, HealthifyMe or similar.
- Have personally run 1 crore+ a month of paid spend on Meta and Google, optimised for purchases, with ROAS / CAC you can quote.
- Comfortable selling different things: a D2C product, a membership, a high-ticket programme, a subscription.
- Numbers-first, hands-on, fast; uses AI tools for creative and analysis.

Work: Sector 9, Noida (head office) + regular visits to gyms across Delhi NCR • full-time, in office • 6 days • CTC 40-60 LPA fixed + up to 20 LPA on revenue targets.

📌 Head of Performance MarketingC & Online Sales (Meta, Google) (Noida)
🏢 Witness The Fitness
📍 Noida