05 Nov
|
Fraganote
|
Delhi
About Fraganote
Fraganote is an Indian fragrance house making everyday fragrances fun, interesting, premium, and aspirational. We create scents people love to wear and love to talk about, from our signature gourmands that smell like vanilla, coffee, caramel, and chocolate to fresh new launches. Since 2023, we've built a community of 300,000+ active customers with a 38% repeat purchase rate, across 30+ SKUs.
We sell on our own website, Amazon, Nykaa, Blinkit, Zepto, Swiggy Instamart, and in modern trade and offline retail. We're Series A funded, based in Delhi, and growing fast.
The Role
You will own everything that happens between a finished product and a customer's doorstep. Warehouse, procurement, 3PL partners, D2C fulfilment, B2B and marketplace dispatches, offline and up-to-date trade supply. You'll build the operating backbone that lets us scale without breaking.
What You'll Own
Warehousing and fulfilment
- Run warehouse operations end to end: inbound, storage, picking, packing, dispatch, returns
- Lead a mixed team of blue collar and white collar staff. Hiring, shift planning, training, productivity, and safety
- Set and hit SLAs for D2C orders, including gifting and customised orders
- Keep inventory accuracy above 99% through cycle counts, audits, and clean processes
Channel dispatches
- Manage dispatches to Amazon FBA, Nykaa, Blinkit, Zepto, Swiggy Instamart, modern trade, and offline distributors
- Meet every channel's appointment, labelling, packaging, and compliance requirement. Zero rejected consignments is the goal
- Plan peak season logistics for OND, Rakhi, Valentine's, and campaign spikes
Procurement and supply
- Own procurement of raw materials, packaging,
and finished goods with suppliers and contract manufacturers
- Negotiate costs, lead times, MOQs, and payment terms
- Build vendor scorecards on quality, timeliness, and cost
Inventory planning
- Work with Revenue, Growth, and Finance on demand forecasting and channel allocation
- Prevent stockouts on hero SKUs and flag dead or slow moving stock early
- Manage stock transfers across warehouse, FBA, and qcomm dark stores
3PL and logistics partners
- Manage courier and 3PL partners. Negotiate rates, track RTO, delivery TAT, and damage rates
- Own the order flow across Shopify, OMS, and shipping partners. Support ERP evaluation and rollout (Odoo or equivalent)
Cross functional
- Partner with NPD on launch readiness, Finance on landed cost and inventory valuation, Customer Service on delivery and returns issues
KPIs
- Order dispatch TAT and on-time delivery %
- Inventory accuracy and stockout days on top SKUs
- Fulfilment cost per order and logistics cost as % of revenue
- RTO %, damage %, channel PO fill rate
- Procurement savings and supplier on-time delivery
What You Bring
- 8 to 12 years in operations and supply chain, at least 4 in a D2C, beauty, personal care, or FMCG brand
- Hands-on experience running a warehouse with blue collar teams
- Deep familiarity with Amazon FBA, quick commerce inbound, and modern trade dispatch norms
- Comfort with OMS, WMS, and ERP tools (EasyEcom, Unicommerce, Odoo, SAP, or similar) and strong Excel skills
- A builder mindset. You fix processes, not just fires
Nice to Have
- Experience with fragrance, cosmetics, or regulated product categories (Legal Metrology, BIS labelling)
- Gifting and kitting operations experience
📌 Head of Operations (Delhi)
🏢 Fraganote
📍 Delhi