– Growth Marketing & CRM Executive

Department: Marketing & Growth

Designation: Growth Marketing & CRM Executive

Organization: AstroPrrofound (Lifebynery Consultancy Pvt. Ltd.)

Job Summary

AstroPrrofound is an online astrology consultation platform where customers book fixed-length sessions with our panel of personally vetted expert astrologers. We are looking for a hands-on Growth Marketing & CRM Executive to support all our marketing activities, from social media and ads to lead management in the CRM. Working closely with the Functional Head, you will be the day-to-day point of contact for our agency and marketing partners, and make sure every enquiry is followed up until it becomes a booked consultation.

This role offers broad exposure across marketing and plenty of room to grow with the company.

Key Roles & Responsibilities

1. Marketing Coordination

- Act as the day-to-day point of contact for our social media agency, in-house content team and marketing partners, such as JustDial, ad partners and influencers.
- Keep the monthly marketing calendar up to date, including festival campaigns, and follow up so that deliverables go out on time.
- Make sure all marketing follows our brand guidelines: no discounts or free sessions, and no exaggerated claims.

2. Leads & CRM Management

- Make sure every lead from JustDial, social media forms and online ads is captured in the CRM, tagged by source and assigned.
- Contact new leads the same day, or make sure they are contacted, and hand them to the ops team to book the right astrologer.
- Follow up with leads who don't respond, and keep lead data clean: stages, next actions, notes, and no duplicates.
- Work with the tech team to improve CRM forms, templates and reminders.

3. Social Media Content & Analytics

- Coordinate content plans across Instagram, Facebook and YouTube with the agency and in-house team,



making sure posts carry a explicit call to action.
- Track reach, engagement, clicks and form fills using Meta Business Suite, Instagram Insights, YouTube Studio and Google Ads reports.

4. Ads & Campaign Support

- Help run and monitor Meta, Google and YouTube ads with the agency, and track spend and cost per lead.
- Support influencer collaborations and regional campaigns, starting with Odisha and East India.

5. Customer Engagement

- Send welcome messages and WhatsApp, email and SMS campaigns to leads and existing customers.
- Help promote repeat consultations, live sessions, paid reports and our referral programme.

6. Reporting

- Prepare a weekly report covering leads and bookings by source, response time, ad spend and cost per lead, with simple observations on what is working.

Required Skills & Qualifications

- 1–3 years of experience in growth or performance marketing, CRM management or sales operations, preferably in a business that sells to individual customers. This role isn't for freshers.
- Hands-on, day-to-day use of a CRM (Zoho, LeadSquared, HubSpot, Freshsales or similar), including lead stages, follow-ups and reports.
- Experience handling and calling inbound leads, with numbers to show: leads handled, response time, conversion.
- Working knowledge of Instagram, Facebook and YouTube analytics, and of Meta and Google ads.
- Exposure to working with agencies, content creators or influencers.
- Proficiency in MS Excel and Google Sheets for tracking and simple dashboards.
- Clear spoken and written Hindi and English, on calls and WhatsApp.
- Organised and proactive: follows through on tasks without close supervision.

Good to Have

- Experience setting up CRM workflows, web forms or WhatsApp Business templates.
- Experience with WhatsApp, email or SMS campaign tools.
- Interest in astrology or wellness, and respect for the domain.

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📌 Growth Marketing & CRM Executive (India)
🏢 Lifebynery Consultancy Private
📍 India