Growth Manager (Performance Marketing & Retention) | Loop Lab | New Delhi (GK-2) | Full-time

About Loop Lab

Loop Lab is building India's first functional hair accessories brand. Our promise is simple: products that don't harm your hair. We started with Loopies (hair ties) and are launching a full range across four daily routines: Day, Sleep, Active and Spa/Styling. We are a small team with big targets, and we move fast.

About the role

You will own how Loop Lab acquires and retains customers. Today the founder runs the ads himself. Your job is to take that over, scale it profitably, and build the retention engine that brings customers back. You will work closely with our content team, who produce the creatives you test.

What you will own

Plan, launch and scale Meta ad campaigns across prospecting and retargeting, owning the monthly budget and its returns

Work to clear CAC and ROAS targets, and pause what doesn't work quickly

Run a weekly creative testing cycle with the content team: briefs, test structure, results and next steps

Track the full funnel from ad click to checkout, and find where we lose customers

Build and run retention across email and WhatsApp (Klaviyo and the WhatsApp Business API): welcome flows, abandoned cart, post-purchase and win-back

Reactivate our existing customer base with well-timed offers





Report weekly on spend, revenue, ROAS, CAC and learnings, with clear calls on what to scale and what to stop

You are a good fit if you

Have 4–6 years of hands-on performance marketing at a D2C or e-commerce brand, mainly on Meta

Have personally managed a monthly ad budget and can talk through your CAC and ROAS numbers

Understand the funnel metrics on Shopify and Meta well enough to find a problem without being told where to look

Are comfortable with creative testing, and can brief a creative team and give feedback on what works

Are data-led, self-directed and quick to act

Nice to have

Experience with Klaviyo or WhatsApp automation

Experience with Google Ads

Experience scaling an Indian D2C brand through a ₹1 crore a month stage

Experience in beauty, hair care, fashion or accessories

Details

Based at our GK-2, New Delhi office, working from the office on weekdays

You will report directly to the founder

What you get

Full ownership of the growth engine, from week one

Direct access to the founder, with fast decisions and no layers A product category that is current to India, with a clear plan to reach ₹100 crore To apply: Apply on LinkedIn and answer the short screening questions.

📌 Growth Manager (Performance Marketing & Retention) (Kangrinboqe Peak)
🏢 Loop Lab
📍 Kangrinboqe Peak