About us and the role

We are hiring one person to build our digital growth engine from zero: set up every account and tool, launch our first campaigns, and build AI agents that help run marketing across six products.

Who we are. We are an NBFC with a sister clean-energy company, serving customers across India through:

- Short-term personal loans for salaried customers.
- Education fee financing, offered through schools and colleges.
- Income-tax return filing for blue-collar and gig workers.
- Employee financial-wellness products (salary advance, personal, education, two-wheeler and health finance), offered through employers, platforms, PSUs and government bodies.
- A consumer app that brings these products together.
- Rooftop solar installation (EPC) for homeowners.

Why this role exists. Our growth so far has come from word of mouth and field sales agents. We have no paid ads, SEO, CRM or marketing automation yet. You will own the move to digital, end to end: from verifying ad accounts to running AI-assisted campaigns that our field team can act on. What makes it different. This is a builder role in a regulated business. You will combine performance marketing, marketing technology and hands-on coding (Node.js or Python). Every campaign must respect RBI, ad-platform, WhatsApp, TRAI and data-protection rules.

What you'll do

First 90 days: get the foundation live.

- Set up and verify business accounts: Google Ads (including India financial-services verification), Meta Business Manager and Ads, LinkedIn Campaign Manager, Google Analytics 4, Search Console, Google Business Profile, YouTube.
- Select and implement one CRM for all products. Configure lead stages, consent fields per channel, and integration with our loan and app systems.
- Set up compliant messaging: WhatsApp Business Platform through an approved provider, DLT-registered SMS headers and templates, and 140-series numbers for promotional calls.
- Build conversion tracking from ad click to application, sanction and disbursal (and site survey and order for rooftop solar), including server-side events.
- Write a brand guide and compliance rule file per product with our compliance team: voice, offers, required disclosures, banned claims.
- Launch first test campaigns for two priority products (personal loans and rooftop solar), within agreed budgets.
- Build the first AI agents:



a daily performance report and a compliance checker that reviews every ad, post and message template.

Ongoing: grow and automate.

- Plan, run and optimise paid campaigns on Google, Meta, LinkedIn and YouTube; own cost per disbursal and cost per booked survey.
- Build and maintain the agent system: an orchestrator, agents for creative drafts, SEO content, lead qualification, lifecycle nurture, B2B outbound and field-lead routing.
- Run an approval queue so humans sign off on anything public; keep an activity log and a kill switch.
- Produce content in Hinglish, Hindi and regional languages by geography, with native-speaker review.
- Connect digital leads to our field sales team and DSAs by pin code, and measure field vs digital conversion.
- Run account-based campaigns for our education-financing and employee-wellness products, aimed at schools, employers, platforms and PSUs.
- Track policy changes from RBI, Google, Meta, WhatsApp, TRAI and the DPDP Rules, and update rule files.
- Hire or manage agencies and freelancers as the work grows.

What we're looking for

Must have:

- 5+ years in performance or growth marketing, with hands-on management of Google Ads and Meta Ads budgets (suggested level; adjust to your budget).
- Experience marketing a regulated product in India: lending, insurance, fintech or similar. You know why "guaranteed approval" gets an account suspended.
- Has set up marketing infrastructure from scratch: ad accounts, GA4, conversion tracking, CRM, WhatsApp Business Platform or SMS/DLT.
- Writes working code in Node.js/TypeScript or Python: API integrations, webhooks, scheduled jobs, SQL.
- Has built at least one working automation or AI-assisted workflow using an LLM API (for example, Claude or OpenAI) or a tool such as n8n. Can show it.
- Understands consent and data protection: opt-in records, DND rules, the DPDP Act basics.
- Comfortable with Hinglish and Hindi content; can judge whether copy sounds natural to our customers.
- Works independently, documents decisions, and explains results to non-technical leaders.

Nice to have:





- Experience with agent frameworks such as LangGraph or the Claude Agent SDK, and with vector search (for example, pgvector).
- B2B account-based marketing to HR, finance or school leadership; government tender (GeM) familiarity.
- Experience with field-sales or DSA-led businesses in Tier 2 and Tier 3 India.
- SEO for financial or vernacular content; app store optimisation.
- Fluency in one or more regional languages besides Hindi.

What success looks like

By Outcome

Month 3 - All ad, analytics, CRM and messaging accounts verified and live. Tracking reports disbursals and booked surveys back to campaigns. Brand guides and compliance rule files approved for each product. First campaigns running for personal loans and rooftop solar with zero policy suspensions. Daily AI performance report and compliance checker in use.

Month 6 - A cost per disbursal and cost per booked survey baseline that is secure and improving. Content, SEO and lead-qualification agents drafting work that the team approves with light edits. Digital leads routed to field agents by pin code. Account-based campaigns started for education financing and employee-wellness products. A documented roadmap for the next two quarters.

Targets for cost and volume will be agreed in the first month, once tracking is in place.

How to apply. Send your CV and a short note answering two questions: (1) a campaign or growth system you set up from scratch, and what it achieved; (2) an automation or AI workflow you built, with a link, demo or code sample. [email protected]

Pay: From ₹250,000.00 per year

Application Question(s)

- Describe a marketing setup you built from scratch, such as ad accounts, tracking, a CRM or messaging. What did you set up, and what results did it produce?
- Share a link, demo or short description of an automation or AI workflow you built (for example with an LLM API, n8n, Node.js or Python). What problem did it solve?
- Tell us about a time an ad, campaign or account was rejected or restricted for a policy reason. How did you fix it, and what did you change afterwards?
- Have you personally managed Google Ads or Meta Ads campaigns for a financial services, fintech or other regulated product?
- Can you write working code in Node.js or Python to connect APIs or automate data tasks?

Work Location: In person

📌 Growth Engineering & AI Marketing Specialist (Lucknow)
🏢 Access Assist
📍 Lucknow