SpeakX

Growth Lead, International Business

Experience: 3–5 years in growth marketing, including 1–2 years in markets outside India

Location: Gurugram / Hybrid The roleSpeakX is a leading Consumer AI Edtech startup, building a GenAI-powered English-speaking app that helps millions of users across Tier 1, 2, and 3 Indian cities build spoken English confidence through real-time AI conversations. We're backed by $20M+ from Elevation, Westbridge, and Goodwater Capital.

This is a true 0-to-1 mandate. There is no existing international playbook, agency roster, creator network, or brand recognition in any of these markets — you will build all of it.

What you'll own

- Market-entry playbook — develop a point of view on what already works in English-learning content in each market, and build market-specific playbooks through iterative learning.
- Budget allocation — own the marketing budget and ROAS performance across geographies.
- Team building — build a lean team of performance and organic marketers, plus marketing ops, to support the roadmap and execution.
- Attribution and measurement — build the attribution infrastructure and incrementality testing framework, ensuring every rupee of spend is traceable.




- Agency and partner relationships — hire local partners or full-time hires in specific markets and own those relationships, with international travel as needed.

What we're looking for

- Must-have — experience launching and scaling a consumer tech/AI product in a market whose language you do not speak (1–2 years minimum). Edtech or Consumer AI experience is a plus.
- Must-have — experience in UGC / creator marketing with a deep instinct for virality. Experience in performance marketing is a plus.

- Experience in 0-to-1 or 1-to-10 stage, early- or growth-stage startups.
- Hands-on ownership of Meta, Google, and TikTok marketing at meaningful scale.
- Experience managing a team of performance and organic marketers.
- A data-first approach — comfortable owning attribution metrics such as LTV/CAC, ROAS, CPI/CPM, and TOMA.

What you'll get

- The prospect to build a new international business from scratch.
- International travel when needed.
- The chance to work alongside some of the most driven and sharpest people in the industry.
- A high-ownership, flexible, flat culture with no bureaucracy.
- Best-in-class compensation with equity upside.

📌 Growth Marketing Lead - International Business (Gurugram)
🏢 SpeakX.ai
📍 Gurugram