Role & responsibilities

Marketing Strategy &

• Brand Planning l Develop and execute marketing strategies for the assigned portfolio of brands across gastro, nutraceuticals, paediatrics and gynaecology. l Build annual and long-range brand plans with clear objectives, positioning, targets and budgets. l Identify growth opportunities, portfolio priorities and lifecycle actions across brands and SKUs.

- Portfolio &
- Brand Performance Management l Manage the product portfolio and track brand performance against plan secondary sales, prescription trends and market share. l Review brand health regularly and course-correct with timely, data-backed marketing interventions. l Monitor competitor activity, pricing and market dynamics; translate insights into actionable brand strategy. 3.

Field Force

Enablement &

• Content Development l Develop sales and product training content product knowledge, therapy updates and competitor insights — for Medical Representatives, First-Line Managers (FLMs) and Sales Leaders. l Partner with sales and marketing leadership on Training Needs Analysis (TNA) and skill development initiatives for the field force. l Facilitate digital learning initiatives, including e-learning and mobile-based training platforms. l Deliver compelling product presentations and engage the field audience at launches,



cycle meetings and conferences.
- Cross-Functional Collaboration Confidential – | Group Product Manager – Marketing | Cachet Pharmaceuticals l Work closely with Sales, Medical, Regulatory, Supply Chain and Finance to ensure seamless brand execution. l Coordinate with creative, digital and external agencies on promotional material, campaigns and brand communication. l Support the Marketing Manager with periodic business reviews, forecasting and leadership presentations.
- Team Leadership &
- Business Growth l Lead, mentor and develop Product Managers and marketing executives within the portfolio. l Drive current product launches, line extensions and brand revitalisation initiatives to support sustained business growth. l Manage the brand and promotional budget with discipline, ensuring compliance and return on investment

Preferred candidate profile

MBA (Marketing) with a B.Sc or B.Pharm background is essential. l Proven experience in pharmaceutical marketing and brand management, with exposure to a multi-brand portfolio. l Prior experience in Generic Pharma, Lifecare or Healthcare companies is strongly preferred. l Experience in gastro, nutraceuticals, paediatrics or gynaecology segments is a significant advantage. l Age up to 45 years.

📌 Group Product Marketing Manager (Mumbai)
🏢 WOW Softech
📍 Mumbai