? About the Role

We are seeking an experienced and highly strategic Group Head – BIddable Media to lead and scale our Google & Meta advertising efforts. The ideal candidate will combine deep technical expertise, strong leadership skills, and a data-driven mindset to drive performance across all paid search channels with a specific focus on Google & Meta Ads. As a key member of the marketing leadership team, you will set strategic direction, manage cross-functional teams, and optimize multi-million dollar budgets to fuel growth and maximize ROI.

? Key Responsibilities

Strategic Leadership

- Develop and own the end-to-end strategy aligned to business goals (brand awareness, customer acquisition, retention, revenue, profitability).
- Set performance targets (CAC, ROAS, conversion rates, etc.) and ensure consistent achievement or outperformance.
- Translate business priorities into actionable plans, frameworks, and roadmaps.

Campaign Planning & Execution

- Oversee structuring, execution, and optimization of campaigns across all products and markets.
- Lead keyword strategy, bidding tactics (manual, automated, smart bidding), ad copy testing, extensions, audience targeting, and landing page alignment.
- Collaborate with analytics and BI teams to define measurement frameworks, attribution models, and reporting governance.

Team Leadership & Development

- Build, mentor, and lead a high-performing paid media team (junior & senior specialists/analysts).
- Foster a culture of experimentation, continuous learning, and rigorous performance analysis.
- Define team goals, KPIs, performance metrics, and professional development plans.

Cross-Functional Collaboration

- Partner with growth, SEO, content, product, and data teams to coordinate holistic user acquisition strategies.
- Work with finance and business stakeholders to manage budgets, forecasts, and performance reporting.




- Influence product and user experience improvements based on search insights and performance data.

Innovation & Best Practices

- Stay ahead of Google Ads innovations, industry trends, competitive landscape, and algorithm changes.
- Evaluate and integrate emerging paid search tools, technologies, and automation workflows.
- Ensure quality and compliance with brand standards, regulatory requirements, and privacy policies.

? Key Performance Metrics

- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Conversion Volume & Conversion Rate
- Impression Share & Quality Score improvements
- Budget Utilization & Forecast Accuracy
- Customer Lifetime Value Attribution
- Team performance and growth indicators

? Required Qualifications

- Bachelor’s degree in Marketing, Business, Economics, or similar; MBA preferred.
- 5+ years of hands-on performance marketing experience with a strong focus on APP first campaigns (mandatory)
- Previous experience managing and scaling multi-million dollar PPC budgets.
- Proven leadership experience with direct team management responsibilities.
- Robust analytical skills and proficiency with tools such as Google Analytics (GA4), Google Ads, Search Ads 360, Data Studio/Tableau, and Excel.
- Sound understanding of attribution modeling, bidding strategies, query optimization, and performance measurement.
- Minimum 3+ years of agency experience

⭐ Core Competencies

- Strategic thinker with strong problem-solving ability
- Data-driven and metrics-oriented decision maker
- Excellent communication and cross-functional collaboration skills
- Team leadership and mentorship aptitude
- Deep buyer intent, keyword universe, and search ecosystem expertise
- Comfortable in fast-paced, growth-driven environments

? Nice-to-Have

- Experience with programmatic search or advanced automation tools
- Familiarity with non-brand paid search optimization
- Exposed to international markets / multi-language paid search strategies
- Prior experience in e-commerce / performance-led growth companies

📌 Group Head - Biddable Media (Mumbai)
🏢 AUBURN DIGITAL SOLUTIONS
📍 Mumbai