Sales Executive - Ramagya Sports Academy

ROLE PURPOSE The Sales Executive is responsible for driving student enrollment and revenue generation through systematic lead identification, qualification, and conversion. Operating at the intersection of business development and institutional growth, the incumbent will build and maintain a consistent pipeline of prospective students while upholding institutional reputation standards. Success is measured through quantifiable enrollment metrics, revenue closure, and parent satisfaction outcomes.

KEY RESPONSIBILITIES

1. Execute outbound telemarketing campaigns to qualified prospects and convert leads into confirmed admissions with documented conversion rates
2. Achieve assigned monthly and quarterly enrollment targets with minimum conversion rate benchmarks to be specified by management
3. Prepare customized enrollment proposals addressing parent requirements and student aspirations aligned to academy offerings
4. Coordinate with operations team to schedule campus visits, facility tours, and trial sessions for prospective students
5. Document all prospect interactions, enrollment conversations, and follow-up actions in the CRM system for audit trail and performance tracking
6. Collaborate with admissions and coaching staff to ensure seamless student onboarding and transition from prospect to active enrollment
7. Ensure timely fee collection, reconciliation, and revenue target achievement through systematic follow-up and reminders
8. Maintain compliance with operational shift requirements including split schedules (6:00 AM 10:00 AM & 5:00 PM – 10:00 PM) and weekend availability as needed
9. Identify process inefficiencies in the enrollment pipeline and recommend improvements to enhance conversion and reduce time-to-admission
10. Maintain detailed records for fee reconciliation, dispute resolution,



and institutional compliance documentation
11. Deliver professional communication that generates positive feedback scores and encourages repeat referrals from satisfied parents

KEY PERFORMANCE INDICATORS
1. Monthly enrollment target achievement rate (minimum percentage to be defined by management)
2. Lead-to-admission conversion rate (documented monthly)
3. Average revenue per enrollment and total revenue collection against assigned targets
4. Parent/guardian satisfaction score based on feedback surveys
5. CRM data accuracy and documentation compliance (100% entry completion within 24 hours of interaction)
6. Fee collection cycle time and outstanding dues recovery rate
7. Repeat referral rate from enrolled families
8. Campus visit-to-enrollment conversion ratio
9. Trial session attendance rate among scheduled prospects

QUALIFICATIONS & EXPERIENCE Minimum: Senior Secondary (10+2) or equivalent from recognized board

Preferred: Graduate (Bachelor's degree) in any discipline

Min Experience: 1 yrs

SKILLS

Must Have: Outbound telephony and cold calling proficiency, Lead qualification and needs assessment, Sales cycle management and closing techniques, CRM system operation and data entry, Skilled written and verbal communication in English and Hindi, Basic numerical competency for revenue reconciliation, Ability to work split shifts and non-traditional timings, Customer relationship management and follow-up discipline

Good to Have: Prior experience in sports, fitness, or education sector sales, Knowledge of CBSE curriculum and sports academy program structures, Experience with enrollment management software or CRM platforms, Bilingual proficiency (English, Hindi, regional language), Basic digital marketing awareness for lead generation, Experience in fee collection and financial reconciliation, Presentation skills for enrollment proposals

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