About the Role

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize marketing campaigns across digital channels. The ideal candidate has hands-on experience with SEO, paid advertising, social media, content marketing, and analytics, and can translate data into actionable strategies that drive brand awareness, engagement, and conversions.

Key Responsibilities

- Plan, execute, and manage digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn Ads, email, SEO, social media)

- Develop and manage content calendars for social media, blogs, and email marketing

- Conduct keyword research and implement on-page/off-page SEO strategies to improve organic rankings

- Monitor, analyze, and report on campaign performance (CTR, CPC, ROAS, conversions) using tools like Google Analytics, Search Console, and ad platform dashboards

- Manage and optimize paid ad budgets to maximize ROI

- Collaborate with design/content teams to create engaging ad creatives, landing pages, and marketing collateral

- Run A/B tests on ads, landing pages, and email campaigns to improve performance





- Manage email marketing campaigns, including list segmentation, automation, and performance tracking

- Stay updated on digital marketing trends, platform algorithm changes, and emerging tools

- Track competitor activity and market trends to identify growth opportunities

Required Skills

Core Marketing Skills

- SEO (on-page, off-page, technical)

- Paid Advertising (Google Ads, Meta/Facebook Ads, LinkedIn Ads)

- Social Media Marketing & Management

- Content Marketing & Copywriting

- Email Marketing & Automation

Tools:

- Google Analytics / GA4

- Google Search Console

- Google Ads / Meta Ads Manager

- Email tools (Mailchimp, HubSpot, or similar)

- SEO tools (SEMrush, Ahrefs, Ubersuggest)

- Canva / basic design tools

Other Skills:

- Solid analytical and data interpretation skills

- Creative thinking with attention to detail

- Ability to manage multiple campaigns/deadlines simultaneously

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Kozhikode)
🏢 Lithos Technosoft
📍 Kozhikode