Key Roles and ResponsibilitiesA.

Digital

Advertising &

- Lead Generation

- Plan, create, and manage paid advertising campaigns on Facebook and Instagram.

- Generate quality leads for residential plot projects.

- Manage campaign budgets and optimize advertising costs.

- Test different ad creatives, videos, headlines, and audience targeting.

- Monitor cost per lead (CPL), lead quality, and campaign performance.

- Run Google Ads campaigns when required.

B.

Social Media

Management

- Manage the company's Facebook, Instagram, LinkedIn, and YouTube accounts.

- Create and publish project posters, reels, videos, and promotional content.

- Maintain a consistent posting schedule.

- Develop engaging content highlighting project locations, amenities, pricing, and verified approvals.

- Respond to social media comments and messages or coordinate with the concerned team.

C.

Website

Management &

- SEO

- Coordinate with the website developer to maintain and update the company website.

- Update project details, images, contact information, and enquiry forms.

- Improve website visibility through Search Engine Optimization (SEO).

- Optimize project pages and local search visibility.

- Monitor website traffic, enquiry submissions, and WhatsApp clicks.

- Ensure website enquiries are correctly captured and forwarded to the sales team.

D. Lead Management &

- Sales Coordination





- Ensure all digital enquiries are recorded and shared with the telecalling or sales team.

- Coordinate with the sales team to understand lead quality and conversion status.

- Track leads generated, calls completed, interested customers, site visits, and sales.

- Analyze why leads are not converting and recommend improvements.

- Support retargeting campaigns for customers who previously showed interest.

- Follow up with the concerned team for lead status updates.

E.

Creative

Content &

- Campaign Planning

- Prepare monthly digital marketing plans for each project.

- Coordinate the creation of advertising posters, campaign videos, and Tamil voiceovers.

- Ensure every creative contains accurate project information and the correct company branding.

- Develop campaigns for recent project launches, special promotions, and site visit drives.

- Coordinate with designers, video editors, and external agencies when necessary.

F. Analytics &

- Performance Reporting

- Monitor Meta Ads Manager, Google Analytics, Google Search Console, and other relevant tools.

- Track campaign spending, impressions, clicks, leads, cost per lead, and site visits.

- Prepare daily, weekly, and monthly performance reports.

- Compare results across projects and advertising campaigns.

- Recommend changes based on data and business objectives.

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Digital Marketing Specialist (West Jafferkhanpet)
🏢 Dreamstone Developers
📍 West Jafferkhanpet