At Coridors, we’re looking for a proactive and creative Digital Marketing Specialist to plan and execute campaigns that strengthen brand awareness, generate qualified leads, and support business growth. The ideal candidate will bring hands-on experience across digital channels, campaign and lead management, CRM, and performance marketing, with an interest in SEO and AI-driven search visibility.

Key Responsibilities

- Plan, execute, and manage integrated digital marketing campaigns across email, search, social media, and other relevant channels.
- Develop campaign plans, timelines, budgets, audience segments, and performance goals.
- Monitor campaign performance, identify opportunities for improvement, and optimise campaigns to improve engagement, conversions, and ROI.
- Coordinate with internal teams and external partners to deliver campaigns on time and to a high standard.
- Prepare weekly and monthly campaign reports with insights and recommendations.
- Develop and manage lead-generation campaigns to attract and convert relevant prospects.
- Manage lead capture, segmentation, qualification, follow-up, nurturing, and re-engagement.
- Retarget website visitors and inactive leads through relevant channels, including email, WhatsApp, and paid advertising.
- Work with the sales team to support timely follow-up, improve lead quality, and strengthen conversion rates.
- Track lead progression through the marketing and sales funnel and identify opportunities to improve conversion.
- Plan, launch, manage, and optimise Google Ads campaigns, including search and remarketing.
- Conduct keyword research, develop ad copy, manage audience targeting, and monitor campaign budgets.




- Create and optimise landing pages in collaboration with relevant teams.
- Track campaign performance and recommend changes based on cost, conversion, and ROI.
- Manage paid campaigns across other relevant search and social media platforms as needed.
- Develop and implement SEO strategies, including keyword research, on-page and technical optimisation, content optimisation, and link-building.
- Support AEO and GEO initiatives to improve brand discoverability across AI-powered search and answer platforms, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Optimise content for conversational and question-based searches.
- Support structured data and schema markup, entity visibility, and authoritative brand mentions.
- Monitor search and AI visibility, identify content gaps, and recommend improvements.
- Plan and manage email campaigns, including content, audience lists, segmentation, automation, and performance analysis.
- Develop nurture, drip, follow-up, and re-engagement campaigns aligned with the customer journey.
- Research content ideas and collaborate with design and marketing teams to deliver relevant campaign assets.
- Manage and optimise the CRM to support lead tracking, customer relationships, and lifecycle marketing.
- Maintain lead records, segmentation, pipeline tracking,



and follow-up processes.
- Support the integration of website forms, email, WhatsApp, and other lead sources into the CRM.
- Build and maintain automated workflows for lead assignment, nurturing, reminders, and re-engagement.
- Monitor CRM and funnel performance and use data to improve lead management and conversion.
- Monitor website, campaign, search, and AI visibility performance using analytics and marketing tools.
- Track key performance indicators and provide actionable recommendations.
- Use data to identify trends, troubleshoot underperforming campaigns, and improve marketing effectiveness.

Qualifications

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Relevant experience in digital marketing, campaign management, lead generation, and performance marketing.
- Demonstrated experience managing Google Ads campaigns and analysing campaign results.
- Experience with SEO, SEM, email marketing, CRM, and marketing automation.
- Familiarity with AEO, GEO, AI search, and AI discoverability.
- Solid analytical, organisational, communication, and problem-solving skills.
- Able to manage multiple projects, prioritise effectively, and work independently as well as collaboratively.

Technical Skills

- Google Ads
- Google Analytics and Google Search Console
- SEO tools such as SEMrush, Ahrefs, or Moz
- CRM platforms, preferably Zoho CRM
- Email marketing and marketing automation platforms
- Social media advertising platforms
- Reporting and spreadsheet tools
- Basic HTML and CSS is an advantage
- Microsoft Office and Google Workspace

📌 Digital Marketing Specialist (India)
🏢 Coridors
📍 India